11. Hollywood Did Not Know What to Make of Star Wars

George Lucas directed American Graffiti in 1973, and it became one of history’s most profitable films. It cost $1.27 million to make and market, and earned over $55 million at the box office. Re-released in 1978 with Dolby sound, it earned another $63 million, for a combined box office of $118 million – equivalent to $785 million in early 2025. Brimming with confidence, Lucas decided that his next project would be a “western in space“. It became one of history’s most successful movie franchises. The first film, Star Wars: A New Hope, grossed $775,398,007 – which was huge back then. By 2025, the Star Wars franchise had grossed more than $10.3 billion in movie sales alone. It seems obvious now that Star Wars was destined for great success. In the 1970s, however, Hollywood was unsure whether Lucas’s “western in space” would resonate with moviegoers, or bomb at the box office.



