3. Picking the Tremeloes…

The same day he declined to sign Epstein’s group, Dick Rowe had listened to another auditioning band. He liked what he heard, and signed Brian Poole and the Tremeloes to a deal with Decca Records. As Rowe recalled later, he had told his A&R subordinate Mike Smith to decide between Epstein’s group and Brian Poole and the Tremeloes: “He said, ‘They’re both good, but one’s a local group, the other comes from Liverpool.’ We decided it was better to take the local group. We could work with them more easily and stay closer in touch as they came from Dagenham.” So Decca chose the Tremeloes. All in all, that was not a bad business decision in of itself, as the band had some success in the United Kingdom. As to Rowe’s failure to sign Epstein’s musicians? That, as seen below, turned out to be an epic face palm moment.



