4. “Guitar Groups Are on the Way Out“

Epstein’s musicians set up, tuned and strung their guitars, cleared their throats, and performed about fifteen songs before Smith and his boss Dick Rowe. The group was nervous. What with the drive through a snow storm, their host’s late arrival, and the use of different amplifiers, they were not at their best. Still, they felt confident that had done well enough to secure a contract. After the audition, however, Rowe decided to pass on the group and declined to sign them, with the airy remark that “guitar groups are on the way out, Mister Epstein“. That might have been the worst face palm moment in the music business. Epstein and his group left Decca’s studios dejected that their New Year had begun with a rejection. Not so Dick Rowe, who figured that 1962 had started auspiciously for him and his label.



