2. … and Passing on the Beatles

Brian Poole and the Tremeloes entered the UK charts in 1963 with a cover of the Isley Brothers’ Twist and Shout, and followed it up with a UK chart-topping cover of the Contours’ Do You Love Me. A year later, their cover of Roy Orbison’s Candy Man pleased the Brits, and a cover of the Crickets’ Someone, Someone made it to number 2 on the UK charts. So Dick Rowe had not erred in signing up the Tremeloes. The face palm mistake was his refusal to sign the other band that had auditioned the same day as the Tremoloes: The Silver Beatles, who soon shortened their name to The Beatles. Rowe’s rejection of The Beatles in favor of Brian Poole and the Tremoloes made him and Decca Records synonymous with terrible business decisions and catastrophic commercial misjudgments.



