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American History

These Insane Viral Trends and Fads Overtook History Long Before the Internet

Viral - Marathon dancers in 1923
Marathon dancers in 1923. Library of Congress

24. 1939 Saw the Birth of a Gross Fad – Which was Unfortunate for Goldfish

Swallowing these cuties went viral in 1939. The Spruce Pets

One of America’s strangest viral trends of the twentieth century began with a brag that led to a dare and a bet in the spring of 1939. Harvard Freshman Lothrop Withington Jr., who saw somebody swallow a goldfish when he was a child, bragged to his friends that he had done it himself. His friends called bull, he swore he had, and things escalated and got heated. Eventually one of Lothrop’s friends decided to call his bluff and bet him ten dollars that he couldn’t do it again. Backed into a corner by his big mouth, Lothrop, like most young men in similar situations, was not about to back down. He accepted the wager, and the rest was stupid viral history.

Lothrop had never actually swallowed a goldfish before, but he wasn’t about to expose himself to his peers’ ridicule. With a “death before dishonor” attitude, he manfully prepared himself. In the days leading up to the bet’s settlement, Lothrop started off small, and swallowed tadpoles. He then gradually worked his way up to baby goldfish, to midsized ones, and finally to full-grown goldfish. The spring of 1939 was probably a slow news stretch in Boston. It must have been, because the local media extensively covered what was, after all, just a silly bet between college kids. On the appointed day, March 3rd, 1939, a crowd of eager college kids, peppered with townies and some reporters, gathered to see if Lothrop would put his mouth where the money was. As seen below, he did.

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A lifelong history buff, I developed a particular passion for WW2 history as a child, when I spent hours listening to my grandfather, enraptured, as he recounted his wartime experiences in the British East African Campaign and with the British 8th Army in North Africa.

I graduated with a history BA from George Mason University, then went on to get a JD from the University of Virginia School of Law. After lawyering for a decade, I moved to sunny Rio de Janeiro and a less demanding career, opening a tourism agency in Copacabana.

A big chunk of my free time is spent blogging (you can follow me on Quora https://www.quora.com/profile/Khalid-Elhassan ) or freelance writing, mostly about my favorite subject, history.

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