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American History

These Insane Viral Trends and Fads Overtook History Long Before the Internet

Viral - Marathon dancers in 1923
Marathon dancers in 1923. Library of Congress

15. There Was Only One Shipwreck Kelly

Flagpole sitting, with Shipwreck Kelly in the center photo. Bad Fads

Shipwreck Kelly was publicity hungry and a born showman. He played up to the crowds on site and to a fascinated public across the country, and gave them what they wanted with ever longer stints atop a pole. In 1929, he set a new record when he sat atop a flagpole in Baltimore for twenty-three days. The following year, before an audience of 20,000 admirers, he shattered that record by sitting atop a 225-foot-high flagpole in Atlantic City, New Jersey, for a whopping forty-nine days and one hour. Plenty of others tried to imitate Shipwreck Kelly in the 1920s and 1930s as flagpole sitting went viral. However, none achieved his level of popularity and fame, or racked up as many hours atop a flagpole as he did.

By Kelly’s calculations, in a two-decade career, he spent 20,613 hours atop flagpoles. That included 210 hours in sub-freezing temperatures and over 1400 hours in the rain. He earned a fortune in the 1920s from endorsements. He also charged admissions to his trials of endurance, and pre-leased and then rented out apartments with sight lines for his entertainments. However, flagpole sitting’s popularity waned after the 1929 Wall Street Crash, and vanished during the Great Depression. By 1934, Kelly was broke, and had to work as a gigolo in a Broadway dance hall to make ends meet. He eventually died in obscurity in 1952. His body lay unclaimed in a New York City morgue for days, before somebody realized it was the once-famous Shipwreck Kelly.

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A lifelong history buff, I developed a particular passion for WW2 history as a child, when I spent hours listening to my grandfather, enraptured, as he recounted his wartime experiences in the British East African Campaign and with the British 8th Army in North Africa.

I graduated with a history BA from George Mason University, then went on to get a JD from the University of Virginia School of Law. After lawyering for a decade, I moved to sunny Rio de Janeiro and a less demanding career, opening a tourism agency in Copacabana.

A big chunk of my free time is spent blogging (you can follow me on Quora https://www.quora.com/profile/Khalid-Elhassan ) or freelance writing, mostly about my favorite subject, history.

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