Business Pioneers that Had Quite the Disturbing Background
Business Pioneers that Had Quite the Disturbing Background

Business Pioneers that Had Quite the Disturbing Background

Khalid Elhassan - December 8, 2021

French designer and business entrepreneur Coco Chanel revolutionized fashion, came up with one of history’s most popular perfumes and was an inspiration to millions around the world. Less known is that she was also a rabid anti-Semite who collaborated with the Nazis when the Germans conquered France in World War II. Below are thirty things about that and other lesser-known historic facts about businesses and business people.

Business Pioneers that Had Quite the Disturbing Background
Coco Chanel, circa 1960. Encyclopedia Britannica

30. The Twentieth Century’s Most Influential Fashion Designer

French fashion designer and businesswoman Gabrielle Bonheur “Coco” Chanel (1883 – 1971) dominated Paris’ haute couture scene for six decades. She came up with elegant casual designs that killed off uncomfortable nineteenth fashions such as petticoats and corsets. Her innovations include the “little black dress”, costume jewelry, the Chanel suit, and quilted purses. The most famous item associated with her name, however, is the first perfume she launched, Chanel No. 5. When Time magazine published its list of 100 most influential people of the twentieth century, Coco Chanel was the only fashion designer who made the cut.

Gabrielle claimed that Coco was a nickname given her by her father, but that is probably one of many untruths she made up about her family background. She reportedly got the name in her years as a cabaret singer, when she often performed a then-popular song called Who Has Seen Coco? Other accounts have it that it was a play on cocotte, the French term for a mistress. Yet another version has it that she was “called Coco because she threw the most fabulous cocaine parties in Paris“. However she acquired the name, she revolutionized the fashion business as Coco Chanel and inspired millions. Less known about her is she was a rabid anti-Semite, an admirer of Hitler, and a Nazi collaborator who worked as a spy for the Germans in WWII.

Business Pioneers that Had Quite the Disturbing Background
Coco Chanel. Forbes Magazine

29. During the German Occupation of France, Coco Chanel Asked The Nazis to Confiscate Her Jewish Partner’s Share of the Business and Hand it Over to Her

Coco Chanel had long been a reactionary and anti-Semite and got on well with others who disliked Jews. In 1923, she began a ten-year affair with Hugh Richard Arthur Grosvenor, 2nd Duke of Westminster, one of the world’s richest men at the time, and a rabid anti-Semite. In the 1930s, she began a relationship with an illustrator named Paul Iribe and financed his monthly journal, a reactionary anti-republican and anti-Semitic rag. She often stated that she believed that the Jews were a threat to Europe. As such, it is no surprise that Chanel got on well with the Nazis and collaborated with them when they conquered France in 1940. In the years of occupation, Chanel lived in Paris’ Hotel Ritz, where many high-ranking German military and Nazi officials dwelt.

She also became the mistress of Baron Gunther von Dincklage, a diplomat and German military intelligence operative. Before the war, the majority owner of Parfums Chanel, the company that marketed Chanel No. 5, was a Jewish businessman named Pierre Wertheimer. The Nazis routinely confiscated Jewish property and gave it to Aryans. Chanel petitioned the Nazis that since she was an Aryan, they ought to seize the Jewish Wertheimer’s share of Parfums Chanel and hand it over to her. Unbeknownst to her, however, Wertheimer had guessed that the Nazis would confiscate Jewish properties, so before they got around to it, he transferred legal ownership of his business entities to a French Christian industrialist. He had more integrity than Chanel and returned them to Wertheimer after the war.

Business Pioneers that Had Quite the Disturbing Background
Walter Schellenberg. Bundesarchiv Bild

28. A Nazi Collaborator Who Got Off Light

After the war, French intelligence described Chanel as a Hitler fan and a “vicious anti-Semite“. She was more than that: she was a collaborator and traitor who had directly worked for France’s Nazi occupiers. Declassified documents released decades after her death confirmed that Chanel had worked for both the Abwehr, German military intelligence, and the dreaded Sicherheitsdienst, or SD, the intelligence arm of the SS and Nazi Party. Her SD boss was SS General Walter Schellenberg, who was sentenced by the Nuremberg Tribunal to six years for war crimes. After his release in 1951, Chanel supported him and his family financially and paid for his funeral when he died a year later.

When Paris was liberated in 1944, Chanel fled to Switzerland to avoid criminal charges for collaboration with the Germans as a spy. She lived there with her German lover, Baron Dincklage before she returned to France in the 1950s to get back in the fashion business. Ironically, her comeback was financed by Pierre Wertheimer, the Jewish entrepreneur she had tried to screw out of the Parfums Chanel business during the war. Whatever he thought about her as a person, he was the majority owner of a lucrative enterprise and brand and that bore her name. As such, he had a financial stake in the preservation of her image. Her comeback was a success, and the public by and large remained ignorant what kind of person Coco Chanel really was until long after her death in 1971, at age 87.

Business Pioneers that Had Quite the Disturbing Background
Dick Rowe in the early 1960s. The College of Rock and Roll Knowledge

27. In Hindsight, New Year’s 1962 Was Not a Happy One for This Business Executive

In the 1950s and 1960s, few men wielded more influence in Britain’s music industry than did Richard “Dick” Rowe. The head of Decca Records’ A&R (artists and repertoire), Rowe was the man in charge of finding new artists who showed promise. Although he became famous – or infamous – for an epically bad business decision, Rowe was overall pretty good at what he did. Among other artists, he signed The Rolling Stones, Tom Jones, Cat Stevens, The Animals, and Them, the band that launched Van Morrison. Unfortunately, his reputation and name would be forever tied with the one group he failed to sign.

It began on New Year’s Day, 1962, when Brian Epstein, the manager of an unheralded musical group, took his young talents to audition with Decca Records at their studios in West Hampstead, North London. They were there at the invitation of one of Rowe’s A&R subordinates, Mike Smith, who had heard the band play a few weeks earlier. He liked what he heard enough to ask them to do a session at Decca’s studio. The group drove to London all the way from Liverpool, in the middle of a snowstorm, and made it just on time for their 11 AM audition.

Business Pioneers that Had Quite the Disturbing Background
Decca Records business logo. String Fixer

26. “Guitar Groups Are on the Way Out

After their long drive through a snowstorm just to reach Decca Records on time, the members of Brian Epstein’s group were understandably annoyed when the man who had invited them, Mike Smith, showed up late. Smith, who had apparently partied hard the night before, unnerved the young musicians, even more, when he refused to let the group use their own amplifiers. Instead, he demanded that they use Decca’s amplifiers, which he deemed to be superior to ones used by Epstein’s charges.

After they set up, tuned and strung their guitars and cleared their throats, the group performed about fifteen songs before Smith and his boss Dick Rowe. The group was nervous, what with the drive through a snowstorm, the late arrival of their host, and the use of different amplifiers, so they were not at their best. Nonetheless, they felt confident that had done well enough to secure a contract. After the audition, however, Rowe decided to pass on the group and declined to sign them, with the airy remark that “guitar groups are on the way out, Mister Epstein“. As seen below, that might have been the worst decision in the music business.

Business Pioneers that Had Quite the Disturbing Background
Brian Poole and the Tremeloes. Pinterest

25. The Man Who Passed on the 1960s’ Greatest Band

Epstein and his group left Decca’s studios dejected that their New Year had begun with rejection. Not so Dick Rowe, who figured that 1962 had started auspiciously for him and his label. That same day, he had listened to another band that came in for an audition, liked what he heard, and signed up Brian Poole and the Tremeloes to a deal with Decca Records. As Rowe recalled later, he had told his A&R subordinate Mike Smith to decide between Epstein’s group and Brian Poole and the Tremeloes: “He said, ‘They’re both good, but one’s a local group, the other comes from Liverpool.’ We decided it was better to take the local group. We could work with them more easily and stay closer in touch as they came from Dagenham.”

So they went with the Tremeloes. All in all, that was not a bad business decision in itself, as the band had some success in the United Kingdom. In 1963, they entered the UK charts with a cover of the Isley Brothers’ Twist and Shout, and followed it up with a UK chart-topping cover of the Contours’ Do You Love Me. A year later, they did a cover of Roy Orbison’s Candy Man that pleased the Brits, and a cover of the Crickets’ Someone, Someone, which made it to number 2 on the UK charts. Rowe’s bad decision was his rejection of and failure to sign the other band that had auditioned the same day as the Tremeloes: The Silver Beatles, who soon shortened their name to The Beatles.

Business Pioneers that Had Quite the Disturbing Background
Jimi Hendrix in London. The Independent

24. Failure to Sign the Beatles Was Dick Rowe’s Worst Business Decision, but Not the Only Bad One

The rejection of The Beatles in favor of Brian Poole and the Tremeloes made Dick Rowe and Decca Records synonymous with bad business moves and catastrophic commercial misjudgments. Incredibly, Rowe’s decision to pass on the biggest band of all time was – which was bad enough in of itself to enshrine his name in the Bad Business Decisions Hall of Fame – was not his sole episode of monumental shortsightedness. Just five years after he failed to sign The Beatles, Rowe turned down another musical icon.

In late 1966, Jimi Hendrix arrived in London and instantly created a stir. At his debut in the British capital before an audience whose numbers included Eric Clapton, Hendrix’s guitar play blew all and sundry away. A bassist and drummer were quickly rounded up to form the Jimi Hendrix Experience, and they recorded their first single, Hey Joe. Then their manager Michael Jeffrey approached Dick Rowe to try and get a record deal, only for Decca Records’ A&R man to pass. So Hendrix ended up at the recently-launched Track Records, instead.

Business Pioneers that Had Quite the Disturbing Background
John Stith Pemberton. Wikimedia

23. The Man Who Made Coca-Cola, and the Man Who Made Coca-Cola a Giant

Coca-Cola was invented in the late nineteenth century by John Stith Pemberton, a Civil War Confederate colonel and morphine addict with a medical degree. He sought to develop a non-addictive drink, and eventually came up with and registered Pemberton’s French Wine coca nerve tonic. Inspired by Vin Mariani, a nineteenth-century coca wine medicine, it was basically Coca-Cola with alcohol. When Atlanta prohibited the sale of booze, he marketed a nonalcoholic version, “Coca-Cola: The temperance drink“. It appealed widely to opponents of alcohol.

In 1888, a young druggist named Asa Candler bought a one-third interest in the formula for $50 down and $500 in thirty days. When Pemberton died a few months later, Candler swiftly secured the exclusive right to the Coca-Cola name. He was better at business than Pemberton and saw the concoction’s potential. So he set up a corporation and began to widely market the drink. By the early twentieth century, The Coca-Cola Company was America’s – and the world’s – biggest soft drink manufacturer and seller.

Business Pioneers that Had Quite the Disturbing Background
A vintage Coca-Cola ad. CR Fashion Book

22. Coke Could Have Bought Pepsi Multiple Times, But Declined

While Coca-Cola zoomed to the stratosphere, another soft drink concocted in the same era, Pepsi, languished. Pepsi was created in 1893, and for decades, it was a niche drink with a tiny market and was nowhere near Coca-Cola’s league. In short, it posed no challenge to the soft drink giant’s dominance. That began to change in the 1920s. Charles Guth, president of candy manufacturer Loft Inc., asked Coca-Cola for a discount on its syrup, which was used in some of his retails stores’ soda fountains.

Coca-Cola refused to give him what he wanted, so he cast around for alternatives. Pepsi did not have as savvy a business visionary at its head as Coke’s Asa Candler, and in 1923, it went into bankruptcy. Guth swooped in and bought it for $10,500 (roughly $185,000 today), and had chemists rework its formula to come as close to Coke as possible. Over the following decade, Pepsi-Cola was offered to the Coca-Cola Company for purchase on various occasions, but the soda giant declined the offer each time.

Business Pioneers that Had Quite the Disturbing Background
A 1940s Pepsi ad aimed at African-Americans, a niche market ignored by Coca-Cola and many other businesses at the time. Harlem World Magazine

21. Coca-Cola’s Failure to Buy Pepsi When it Could Have Turned Out to Be a Bad Business Decision

In hindsight, Coca-Cola’s refusal to buy Pepsi – more than once – turned out to be a bad business decision that the company came to regret. Charles Guth turned Pepsi around within just two years after he had bought it, and transformed it into a profitable enterprise. By 1936, Pepsi sold about half a billion bottles a year and established itself as the second-largest soda company – behind only Coca-Cola. It was right around then that Loft Inc. accused Guth of breach of fiduciary duty, and sued him. The Delaware Supreme Court eventually agreed with Loft and established what came to be known as the “Guth Rule” in American corporate law.

The rule prohibits corporate representatives from taking personal advantage of business opportunities that could have been exploited by their employer. Loft seized Pepsi from Guth in 1939, concentrated on the drink, and spun off the non-soda businesses in 1941. The Pepsi brand continued to grow, and eventually merged with Frito Lay in 1965, to become PepsiCo. That new company went on to finally eclipse Coke in sales in the 1980s, and in 2005, PepsiCo surpassed the Coca-Cola Company in market value.

Business Pioneers that Had Quite the Disturbing Background
Count Zeppelin, center, in a white yachting cap. Airships Net

20. History’s First Airline to Earn Revenue from the Transportation of Passengers via Aircraft

In 1908, German Count Ferdinand von Zeppelin founded Luftschiffbau Zeppelin, a company that designed and manufactured rigid lighter-than-air vessels, or airships. In World War I, Zeppelin airships were employed as history’s first long-range strategic bombers and carried out numerous raids against France, Belgium, and Britain. Although the damage they inflicted was relatively minor, the giant cigar-shaped Zeppelins became objects of terror to civilians below. The sight of the rigid airships over London in particular – and the efforts to bring them down – became iconic in the war years.

The count’s airships had civilian applications as well. In 1909, the German Airship Transport Company, which went by its German acronym DELAG, was founded as a commercial offshoot of Luftschiffbau Zeppelin to transport passengers. Headquartered in Frankfurt, Germany, it became history’s first airline to earn revenue from the transport of people via aircraft. Between 1910 and the outbreak of WWI, DELAG carried over 30,000 passengers in more than 1500 flights. Then the war came and hit it hard. First, the German government requisitioned its airships for military use. Then when Germany lost the war, the Treaty of Versailles awarded the company’s best Zeppelins to the victors. DELAG bounced back, however.

Business Pioneers that Had Quite the Disturbing Background
The Hindenburg on its first flight in 1936. Wikimedia

19. A Business Upturn That Ended in Sudden Catastrophe

DELAG overcame its wartime and postwar setbacks and went back to business. By 1928, it had designed and built airships capable of nonstop transatlantic flights, years before passenger airplanes had the range to do the same. By the mid-1930s, DELAG had flown commercial passengers for three decades. Its Zeppelins had carried tens of thousands of paying passengers over a million miles, in more than 2,000 flights, without a single injury. As their rigid airships’ popularity soared ever higher, it was widely assumed that they were the wave of the future. Things looked rosy for the company, but there was an overlooked problem.

DELAG’s latest milestone by the mid-1930s was posh giant airships. They flew passengers across the Atlantic in luxury and style, in a mere 60 hours – remarkable for commercial travel back then. Many predicted that airships would dominate global travel. Then catastrophe struck the Hindenburg, DELAG’s flagship and the biggest airship ever built – twice as high and three times as long as a Boeing 747 Jumbo jet. On May 6th, 1937, after an uneventful trans-Atlantic flight, the Hindenburg tried to dock with a mooring mast in Lakehurst, New Jersey. Out of the blue, it suddenly erupted in flames.

Business Pioneers that Had Quite the Disturbing Background
The Hindenburg Disaster. Time Magazine

18. A Disastrous Decision to Fill its Airships With Hydrogen Doomed DELAG

It took only 37 seconds from when the first spark appeared on the Hindenburg for the world’s biggest airship to get destroyed by fire. Of 97 people on board, 35 perished, and another person died on the ground. The spectacular disaster captured on film and widely disseminated around the world, shattered public confidence in that mode of transport. It brought the airship era to an abrupt end and killed off DELAG’s fortunes along with it. At the time, the catastrophe was commonly blamed on sabotage: the Hindenburg was not only the pride of DELAG but also a source of German national pride and a symbol of resurgence under the Nazis.

Many were eager to stick it to the Nazis: threatening letters had been received, and a fired bullet was advanced as a plausible cause for the fire’s start. Another widely accepted hypothesis pinned the blame on a static spark. Whether an accidental spark or a deliberate shot, the catastrophe would not have happened if not for DELAG’s disastrous business decision to fill its airships with highly flammable hydrogen, instead of a less combustible alternative such as helium. If the Hindenburg had used helium, as airships do today, then neither a spark nor a shot could have reduced it to an inferno in less than a minute.

Business Pioneers that Had Quite the Disturbing Background
Jack Daniel. Catawiki

17. The Founder of America’s Top Seller Whiskey Brand

Jasper Newton “Jack” Daniel (circa 1849 – 1911) was a distiller and business entrepreneur, who is best known as the founder of the Jack Daniel’s whiskey distillery in Tennessee. He created the Jack Daniels whiskey brand, bourbon or whiskey, which eventually became the most widely sold American whiskey in the US and the world. It holds that top rank to this day. In 2017, the most recent year for which information is publicly available, 16.1 million cases of Jack Daniels brands were sold worldwide.

Jack Daniel, who was born in Lynchburg, Tennessee, went to work as a child for a preacher who also made money as a grocer and moonshine distiller. The boy did not exhibit much enthusiasm for grocery or the gospel, but when his boss showed him how to operate his whiskey still, or ordered a slave to show him, young Daniel took to it like a fish to water. He exhibited a precocious talent that led him to get his own distillery license, reportedly while he was still a teenager.

Business Pioneers that Had Quite the Disturbing Background
The safe that killed Jack Daniel. Business Insider

16. A Business Entrepreneur Killed by His Own Safe

Jack Daniel’s whiskey became popular, and in 1897 the brand gained its distinctive appearance when Jack began to use square-shaped bottles. The reputation of Jack Daniel was greatly enhanced after it won the gold medal for finest whiskey at the 1904 St. Louis World Fair. That led to a surge of popularity nationwide, even as Daniel’s reputation suffered locally as a result of the growth of the temperance movement that eventually brought about Prohibition. Jack did not live to see that dark day for his business: he was killed years before its arrival by his office safe.

Jack often forgot the combination to his safe, and usually relied on a trusted office assistant to open it for him. One day in October 1911, he went to work early and arrived at the office before his assistant. He tried to open the safe but was unable to do so on his own. Frustrated, he kicked the safe – and injured his toe in the process. The toe became infected, the infection spread, and on October 10th, 1911, Jack Daniel died of blood poisoning. The safe went on to gain legendary status, is featured prominently in tours of the facilities, and even got sent out on public tours of its own.

Business Pioneers that Had Quite the Disturbing Background
A storehouse filled with opium at the East India Company factory in Patna, India, circa 1850. Wellcome Images

15. Long Before the Colombian Cartels, Britain Dominated the Drug Business

The United States invaded Panama in the twentieth century because it was unhappy with Panamanian government actions that furthered and facilitated the drug trade. In the nineteenth century, Britain invaded China because it was displeased with the Chinese government’s actions against the drug trade. Back then, Victorian Britain was the world’s biggest drug trafficker – bigger than any Latin American drug cartel or any combination of such cartels. And unlike today’s narco-traffickers, Britain did not conduct its narcotics business in the shadows of the global criminal underground but instead did so openly and in the full light of day.

So openly, that Britain fought wars in order to force a foreign government to allow British merchants whose business revolved around the sale of drugs to sell narcotics by the thousands of tons in its territory. The war’s roots traced back to the mid-eighteenth century when the British East India Company began to grow opium, from which heroin is refined. The crop was shipped to China for a hefty profit. Opium was illegal in China, but the British got around that through loopholes, or simply smuggled it in.

Business Pioneers that Had Quite the Disturbing Background
A contemporary cartoon’s depiction of the Opium Wars. Sup China

14. When China Seized and Destroyed Stocks of Illegal Opium in its Territory, Britain Demanded Compensation

Chinese opium consumption skyrocketed and British profits from the opium trade went through the roof. In the meantime, China faced an addiction epidemic that caused widespread social and economic disruptions. The Chinese authorities finally began to take serious measures to stop the British from flooding their country with opium. In 1839, a drug czar was appointed, and he initiated a crackdown. 1700 drug dealers were arrested, and over 1400 tons of opium that sat in warehouses were seized and destroyed. Most of that opium belonged to British merchants, and they appealed to their government.

Pressured by its business lobby, Britain demanded compensation from the Chinese government. To back those demands, it sent a military expedition to China. It arrived in June of 1840 and sailed up the Pearl River estuary to Canton. After months of negotiations that went nowhere, the British attacked and seized Canton in May of 1841. The Chinese armies still used medieval weapons and tactics. They were thoroughly outmatched by the British forces, armed with the latest firearms and artillery, and drilled in the most advanced tactics.

Business Pioneers that Had Quite the Disturbing Background
A contemporary cartoon’s depiction of British actions during the Opium Wars. Potent Media

13. Britain Fought a Second Opium War to Force China to Accept the Sale and Distribution of Drugs in its Territory

The British invaders easily beat back a Chinese attempt to retake Canton, then seized the city of Nanking in August of 1842. The Chinese sued for peace, and negotiations concluded in the Treaty of Nanking. The Chinese had to agree to pay a huge indemnity and cede Hong Kong to the British. The number of “Treaty Ports” where the British could trade and reside was also increased from one to five. On top of that, British citizens were also granted extraterritoriality, or the right to be tried by British courts, instead of Chinese ones, for offenses committed in China.

The conflict came to be known as the First Opium War. As its numerical designation indicates, it was not the only time that Britain warred with China over Chinese attempts to halt the sale and distribution of opium within their borders. A Second Opium War (1856 – 1860) was waged, also caused by Chinese resistance to the British opium that flooded their country. This time around, Britain sought to force China to completely legalize the opium trade, exempt foreign imports from internal Chinese tariffs, and allow British business entrepreneurs access to all of China.

Business Pioneers that Had Quite the Disturbing Background
The British 67th Regiment of Foot captures a Chinese fort during the Second Opium War. Wikimedia

12. In the Name of Opium and Expanded Business Opportunities, an Anglo-French Army Marched on Beijing

France, which also sought greater trade concessions and business opportunities from China, eagerly joined Britain in the Second Opium War. The disparity between the Chinese and Western forces was even greater this second time around. Moreover, the Chinese were in the midst of a huge peasant revolt, the Taiping Rebellion, whose leader claimed to be Jesus Christ’s younger brother. The combined British and French army had little trouble in seizing Canton in 1857, and as China’s military setbacks mounted, the Chinese government sued for peace.

When talks broke down, the invaders sailed to northern China, seized the Taku Forts near Tianjin, and advanced upon Beijing. That brought the Chinese back to the negotiating table. At some point in the midst of the fresh round of diplomacy, a British envoy insulted his Chinese counterpart and was arrested along with his party. Half of his entourage was tortured to death. In retaliation, the Anglo-French forces attacked and routed a Chinese army near Beijing, and forced the emperor to flee his capital.

Business Pioneers that Had Quite the Disturbing Background
Sack of the Summer Palace. L’Illustration

11. In the Name of Business – and the Right to Sell Drugs – an Anglo-French Army Committed a Great Act of Cultural Vandalism

After its victory outside Beijing, the Anglo-French army seized a vast imperial compound known as the Summer Palace. There, the soldiers plundered anything made of gold or silver, then indulged themselves in an orgy of destruction for the sheer fun of it. They crushed exquisite statues, smashed pricey objects of porcelain and jade, ripped precious paintings with their bayonets, and paraded in expensive and ornate silk robes from the imperial wardrobe for comic effect. Then they put the entire palace complex to the torch.

The destruction of the Summer Palace was one of the greatest acts of cultural vandalism of the past few centuries. As one British officer described it: “When we first entered the gardens they reminded one of those magic grounds described in fairy tales; we marched from them upon the 19th October, leaving them a dreary waste of ruined nothings“. Utterly defeated, the Chinese capitulated and signed a peace treaty in 1860 that granted all the invaders’ demands for business concessions. Said demands included the complete legalization of the opium trade within China’s borders.

Business Pioneers that Had Quite the Disturbing Background
Gunther Quandt. Bundesarchiv Bild

10. A Luxury Car Maker’s Nazi Ties

Bavarian Motor Works, or BMW, has always been known for its high-quality automobiles, and until 1945, for their aircraft engines. In 2020, it had around 130,000 employees worldwide, and global business revenue of nearly 100 billion euros. The company, which today produces luxury cars and motorcycles, is a multinational with plants in Germany, the US, UK, China, India, Brazil, and South Africa. Less known is that its major shareholders, the Quandt family, were close friends and admirers of Hitler and the Nazis. That became an issue after a 2007 TV documentary aired unpleasant revelations about the company’s Nazi-era activities.

An investigation had unearthed plenty of problematic information about BMW’s and the Quandt family’s Nazi past. In a nutshell, the family patriarch, Gunther Quandt, and his son Herbert were up to their necks in collaboration with the Nazi regime. To their credit, the current generation of Quandts, unlike most other companies with Nazi ties, eventually came clean and did not duck the issue or sugarcoat things. They grabbed the bull by the horn, commissioned a respected German historian to research the company’s past, and set him loose on BMW’s and the Quandt family’s archives and files.

Business Pioneers that Had Quite the Disturbing Background
Slave workers at a BMW plant in WWII. Sara’s Children

9. A Business Empire That Profited Greatly From the Third Reich

Research on BMW’s Nazi-era history led to a 1200-page report, which concluded that “[t]he Quandts were linked inseparably with the crimes of the Nazis … The family patriarch was part of the regime“. Among other things, the Quandts profited from the Nazis’ “Aryanization Program”, which confiscated Jewish property and turned it over to Germans approved by the new regime. BMW’s owners took advantage of their friendship with Hitler and their excellent Nazi connections and took over dozens of businesses that were seized from Jews and handed over to the Quandts.

So instrumental was BMW and the Quandts to the Third Reich’s military that Hitler Named Gunther Quandt a Wehrwirtschaftsführer, or “Leader of the Defense Economy”. In WWII, at least 50,000 slave workers from concentration camps toiled in BMW and Quandt family enterprises to manufacture weapons and fulfill armaments contracts. Many of the slave laborers died from the inhumane work conditions. Some from avoidable accidents, some from neglect, some were starved, and others were executed for workplace infractions.

Business Pioneers that Had Quite the Disturbing Background
Howard Hughes. Greenlane

8. The Tycoon Who Abused His Business to Indulge in Personal Pettiness

Few people would be surprised to learn that Howard Hughes (1905 – 1976), the billionaire recluse, eccentric, and all-around weirdo, could be a jackass at times. When Hughes was still a child, his father invented a rotary bit to drill oil wells in previously inaccessible places and made the already financially comfortable family fabulously wealthy. Hughes thus grew up in the lap of luxury, and all doors were opened for him to maximize his – admittedly great – potential. He became a successful pilot, engineer, movie director, investor, and business tycoon.

People that successful often have a bit of jackass in them, and are reluctant to accept “no” as an answer from anybody. However, Hughes went to extremes of pettiness in order to unleash his inner jerk. For example, he once bought a major movie studio to which an ex-girlfriend was contracted, just so he could mess with and wreck her career. As seen below, his victim was Jane Greer (1924 – 2001), a film noir actress who made a splash in the 1940s with femme fatale roles in movies such as Out of the Past, Dick Tracy, and The Big Steal.

Business Pioneers that Had Quite the Disturbing Background
Jane Greer, center, models a Women’s Army Corps uniform in 1942. KHOU

7. The Tycoon and the Teenage Girl

Jane Greer caught Howard Hughes’ eye in 1942 when she was eighteen years old and he saw her in a magazine. Greer’s mother worked for the War Department, and she ensured that her daughter was one of three young women chosen to model uniforms for the new Women’s Army Corps (WAC) in 1942. When Greer appeared in the June 8th, 1942, issue of Life magazine, many across the country were smitten. Their numbers included Howard Hughes. He became infatuated with the teenage girl, sponsored her, and sent her to Hollywood to become an actress. The eccentric tycoon liked to collect people – especially beautiful women – like normal folk collect stamps. So he signed the eighteen-year-old model to a personal contract.

“Personal contract” was as creepy as it sounds: soon after she signed, Hughes told the teenager that he never wanted her to marry anyone. At first, that was not a problem for the inexperienced Greer, who initially liked Hughes. As she recalled years later: “I found him rather endearing, like a child. His idea was to go to the amusement park … He won a large collection of Kewpie dolls for me“. Trouble arose when Greer eventually began to take an interest in other men. That enraged Hughes, who reasoned that he had made her so she was his, and that he had every right to break her if she stopped being his.

Business Pioneers that Had Quite the Disturbing Background
Jane Greer. Pixels

6. Howard Hughes Was Livid When a Singer Stole a Girl He Thought Was His

Jane Greer was content with Howard Hughes and their trips to amusement parks – at least at first. Things went sideways, however, when Greer welcomed the attentions of other men who saw her as a woman and not a child, and wanted to do more with her than visit amusement parks. Hughes wasn’t the only one captivated by Greer’s 1942 magazine photo. Star Crooner Rudy Vallee was also smitten, and he tried unsuccessfully to get her address from Life magazine. When he eventually found it, things got complicated.

Greer liked her time with Hughes, but an eccentric business tycoon who treated her like a child with trips to amusement parks was no match for a star singer who romanced her like a woman. Rudy Vallee swept Greer off her feet, and after a whirlwind courtship, they got married in 1943. Hughes seethed with jealousy and warned Greer that unless she divorced Vallee, he would wreck her career. Whatever the legality of the “no marriage” clause in the personal contract that the young actress had signed, Hughes had meant it, and he felt betrayed. So he went from doting to destructive and set out to wreck Greer’s career.

Business Pioneers that Had Quite the Disturbing Background
Jane Greer and Robert Mitchum in ‘Out of the Past’, 1947. Encyclopedia Britannica

5. A Business Mogul Who Bought a Movie Studio Just to Wreck the Career of His Actress Ex

Howard Hughes had brought Jane Greer to Hollywood, but when she showed an interest in other men, he kept her shelved with no screen tests or movie work. So she sued to get out of her personal contract to Hughes, bought it back, and joined RKO – one of the Big Five studios of Hollywood’s Golden Age. Greer had a run of successful films with RKO – until Hughes bought the studio to wreck her career. He called Greer to his office and told her he would not use her anymore.

Since I was under exclusive contract to Howard at RKO, that meant I would not be able to work for anybody else, either. I told him directly that this meant that he was ruining my film career. He replied by saying, ‘Yes, that’s right’“. Greer managed a few roles, but only when Hughes could find nobody else. After six years of barely any work, she paid the final installment to buy out her contract. By then, however, Hughes’ pettiness and business abuse had cost Greer the best and most lucrative years of her career.

Business Pioneers that Had Quite the Disturbing Background
Union Carbide’s Bhopal plant. Imgur

4. A Business Whose Negligence Caused a Catastrophe

Like most days at the Union Carbide pesticide plant in Bhopal, India, little stood out about December 2nd, 1984, to differentiate it from other days. That night, however, the plant leaked roughly forty tons of a highly poisonous gas called methyl isocyanate (MIC), along with other toxic airborne substances. It was one of history’s worst industrial accidents. The plant was located in a densely-populated area and surrounded by shanty towns. Over 600,000 people suffered from exposure to the lethal cloud. Thousands perished, and thousands more suffered permanent disabilities or were otherwise seriously injured.

It came to be known as the Bhopal Disaster. What took the catastrophe from the realm of industrial accident to one of sheer corporate evil was the callousness exhibited by Union Carbide before, during, and after the event. As seen below, the plant had a history of poor safety practices and near misses. The alarm had been raised for years but was ignored. The business had even turned down a request from local management for protective measures that would have averted the leak because it deemed such measures to be too expensive.

Business Pioneers that Had Quite the Disturbing Background
A labor union protest against Union Carbide in India. The Indian Express

3. A Disaster Waiting to Happen

In 1969, Union Carbide built a plant in Bhopal to produce carbaryl, a pesticide that is sold under the brand name Sevin, and for which methyl isocyanate (MIC) was a key component. MIC is a highly toxic irritant, and is extremely hazardous to humans. Other manufacturers eventually switched to other processes to produce carbaryl that did not require the use of the highly dangerous MIC. Not so Union Carbide, which made the business decision to stick with MIC at its Bhopal plant because it was cheaper.

Union Carbide also cut corners in the maintenance of the MIC storage tanks and pipes at the Bhopal plant in order to save money. There were numerous leaks over the years, in which dozens of workers were killed or injured. By early December 1984, the plant was a disaster waiting to happen. Pipes and valves were corroded, one of three MIC storage tanks was out of commission, most safety systems were out of order, and special vents to scrub poison gasses did not work.

Business Pioneers that Had Quite the Disturbing Background
Rajkumar Keswani. Hindi News

2. A Plucky Journalist Raised the Alarm for Years but Was Ignored

Indian journalist Rajkumar Keswani began to investigate the safety protocols and procedures at Union Carbide’s Bhopal plant in 1981 after a friend died there in an industrial accident. Helped by whistle blowers, he examined that and earlier mishaps and discovered that things were even worse than they looked. There had numerous screw-ups in which only dumb luck averted catastrophe. In one incident, a gas leak forced thousands of nearby residents to flee their homes in terror. In an internal telex exchange, Union Carbide’s Indian manager sought better pipe coating from the parent company in America. In one of the more evil replies in corporate history, he was told that it would be too expensive.

After a nine-month investigation, Keswani published the first of a series of newspaper articles that ran from 1982 to 1984. In them, he detailed dismal safety standards at the plant and raised the alarm about a potential catastrophe. With headlines such as “Bhopal Sitting on the Brink of a Volcano“; “Save Please, Save this City“; and “If You Don’t Understand, You All Shall be Wiped Out“, Keswani’s articles left little doubt about the seriousness of the situation. Unfortunately, like a modern Cassandra, his warnings were ignored. Then, on the night of December 2nd, 1984, the catastrophe he had spent years warning about occurred.

Business Pioneers that Had Quite the Disturbing Background
Victims of the Bhopal Disaster and their relatives in 2006, demand the extradition of Warren Anderson, Union Carbide’s CEO back in 1984. Wikimedia

1. A Business Decision to Skimp on Safety to Cut Costs Exposed 600,000 People to Poison Gas

The predictable catastrophe at Union Carbide’s Bhopal plant began at around 11 PM on December 2nd, 1984. Employees noticed that pressure inside one of the MIC tanks had increased from the normal 2 psi to 10 psi. Half an hour later, the effects of gas leakage were detected. At 11:45, a leaking pipe was spotted. In the meantime, the pressure in the MIC tank continued to rise. By 12:40 AM, it had reached 55 psi and began to vent toxic gas into the atmosphere. Within two hours, over 40 tons of MIC had been released and were blown into Bhopal.

The methyl isocyanate stayed low to the ground, burned the eyes of victims, made them nauseous, and killed many. Corporate callousness and the business decision to skimp on safety resulted in about 600,000 people harmed by MIC. 8000 perished within two weeks, and another 8000 died later. About 40,000 suffered serious injuries, and 4000 were permanently disabled. In 1989, Union Carbide paid the equivalent of U$ 875 million in 2021 dollars to settle litigation. It was less than U$ 1500 per victim, or less than $15,000 for each of those seriously injured, permanently disabled, or killed.

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Where Did We Find This Stuff? Some Sources and Further Reading

Airships Net – DELAG: The World’s First Airline

Atlantic, The, December 2nd, 2014 – Bhopal: the World’s Worst Industrial Disaster, 30 Years Later

Beatles Bible – The Beatles Audition for Decca Records

Burr, Chandler – The Emperor of Scent: A True Story of Perfume and Obsession (2004)

Business Insider Australia, December 13th, 2013 – This is the Safe That Killed Whiskey Distiller Jack Daniel

Cheat Sheet – Jimi Hendrix Got Turned Down by the Same Decca Producer Who Turned Down the Beatles

Cracked – 4 Business Pioneers Who Changed the World for the Worse

Encyclopedia Britannica – The Coca-Cola Company

Guardian, The, August 28th, 2001 – Jane Greer

Hanes, William Travis, and Sanello, Frank – Opium Wars: The Addiction of One Empire and the Corruption of Another (2004)

History Collection – 11 Company Towns Founded by Corporations

Independent, The, February 12th, 2012 – The Man Who Rejected The Beatles

Los Angeles Times, August 28th, 2001 – Jane Greer, Star of Film Noir ‘Out of the Past’

Mazzeo, Tilar J. – The Secret of Chanel No. 5: The Intimate History of the World’s Most Famous Perfume (2010)

McDermott, John – Hendrix: Setting the Record Straight (1992)

Motley Fool – How Coke Helped Create Pepsi, and Other Historic Market Moments

New York Post, March 7th, 2016 – BMW Admits ‘Regret’ Over Using Nazi Slave Labor During WWII

New York Times, December 11th, 1984 – Indian Journalist Offered Warning

Platt, Stephen R. – Imperial Twilight: The Opium War and the End of China’s Last Golden Age (2018)

Star Ledger, May 6th, 2012 – The Hindenburg 75 Years Later: Memories Time Cannot Erase

Vaughan, Hal – Sleeping With the Enemy: Coco Chanel’s Secret War (2012)

Wikipedia – Bhopal Disaster

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