2. The Cottingley Fairy Hoax Takes Wing

Two years after cousins Elsie Wright and Frances Griffith photographed “fairies”, the images started going viral after Frances’ mother showed them at a meeting of the Theosophical Society – A New Age spiritualist group. The photos were clearly questionable, and experts who saw them pronounced them crude cardboard cutouts. However, the existence of Fairies dovetailed with some religious tenets of the Theosophical Society, so its members – who included prominent British figures – began spreading the photos and vouching for their authenticity.
In 1920, Sir Arthur Conan Doyle became aware of the photos. Like his famous detective, Doyle was initially skeptical about the fairy images, and went so far as to ask camera and film manufacturers Eastman Kodak for their opinion. However, before receiving a reply, and for reasons unknown other than a sheer desire to believe, Doyle concluded that the photos were real. Before long, Sherlock Holmes’ author was vouching for the photos’ authenticity, en route to becoming a huge advocate for the existence of fairies in real life.



