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American History

Halloween Costumes Have a Stranger History Than You Think

Two people wearing costume masks
Thanksgiving maskers, c. 1910 - 1915. Library of Congress, public domain.

Halloween Costumes Reflect Pop Culture

Halloween costume in a box; Tinkerbell interpreted by Ben Cooper Company
Ben Cooper Co. Tinkerbell costume set from the 1950s. Tim1965 (2010, CC 3.0)

Costumes represented a parade of popular culture hits. Kids could disguise themselves as Spider Man, Tinkerbell, Wilma Flintstone, Flipper, the Creature from the Black Lagoon, a witch, and as time went on, Star Wars characters, E.T., Flipper, even a Rubik’s Cube (with eyeholes and a painted-on smile). Some of the costumes depicted actual people (albeit a warped-looking, cartoon version of them). Children might dress as the Beatles, Elvis, or the Fonz from Happy Days.

The costume company made a few questionable choices, particularly when building costumes based on adult-level popular culture. There were years children could find costumes of Joanie Loves Chachi, Laverne and Shirley, or even Jaws and Alien, which peeved some parents. Alien was a dark science fiction horror movie and Jaws was about a killer shark. But Ben Cooper, Inc. were one of the biggest manufacturer of Halloween costumes and could afford a few misfires.

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