3. The Birth of E-commerce
The ’90s witnessed the rise of e-commerce, transforming how consumers shopped and businesses operated. Pioneers like Amazon and eBay emerged, offering unprecedented access to a vast array of products. These platforms redefined retail by allowing customers to shop from the comfort of their homes, bypassing traditional brick-and-mortar stores. Amazon initially focused on selling books, while eBay created a global marketplace for buyers and sellers. This shift towards online shopping laid the foundation for today’s digital retail landscape, forever altering consumer behavior and expectations.
