16. The Evolution of Advertising
The ’90s marked a pivotal shift in advertising as the industry adapted to the burgeoning digital age. With the rise of the internet, advertisers began exploring online platforms, pioneering new methods like banner ads and email marketing. This transition allowed brands to reach broader, more targeted audiences, leveraging the interactive nature of the Web. Search engines and early websites became prime real estate for ads, offering measurable engagement metrics. These innovations laid the groundwork for today’s sophisticated digital marketing strategies, where data-driven techniques and social media campaigns dominate the advertising landscape.
