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American History

40 Historical Markers on the Road to Prohibition

Black and white - Monochrome
19th century Brewery. Pintrest

12. Antisemitism and Prohibition

black cock vigor gin ad
A Black C-ock Vigor Gin ad. Worthpoint

Alcohol manufacturers’ support of black voting rights infuriated southern whites. Their ire against the booze industry was further aroused by anti-Semitism: distilling had become a largely Jewish industry. Dry politicians made a habit of listing the names of leading distillers, such as Hirschbaum, Steinberg, and Schaumberg, to make the point that they were not attacking an “American” industry, but a “foreign” one that was exploiting and debauching America’s blacks.

The press got in on the act, such as McClure magazine referring in 1909 to the: “unscrupulous Jewish type of mind which has taken charge of the wholesale liquor trade of this country“. Collier’s did an expose about the cheap liquor popular in southern black dives, commonly known as “nigger gin” and manufactured by Jewish distiller Lee Levy. It came in a variety of brand names, such as Black C-ock Vigor Gin, sold in bottles featuring illustrations of nearly naked white women.

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A lifelong history buff, I developed a particular passion for WW2 history as a child, when I spent hours listening to my grandfather, enraptured, as he recounted his wartime experiences in the British East African Campaign and with the British 8th Army in North Africa.

I graduated with a history BA from George Mason University, then went on to get a JD from the University of Virginia School of Law. After lawyering for a decade, I moved to sunny Rio de Janeiro and a less demanding career, opening a tourism agency in Copacabana.

A big chunk of my free time is spent blogging (you can follow me on Quora https://www.quora.com/profile/Khalid-Elhassan ) or freelance writing, mostly about my favorite subject, history.

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