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American History

40 Facts About the Holiday of Love

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3. A translating error back in the 1930s means that only women give Valentine’s Day gifts in Japan

In Japan, only women give their lovers gifts on Valentine’s Day. Pinterest.

When Valentine’s Day was introduced to Japan in 1936 – by a chocolate company, of course – it was embraced as a day for women to treat their loved ones. The meaning of the day was mistranslated and, from then on, it was only loved-up females buying gifts. That tradition continues to this day. To make up for this, a new tradition was also invented: Exactly one month after Valentine’s Day, Japanese men would return the favor, buying the special ladies in their lives chocolates or other romantic gifts.

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