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American History

30 Things You Could Buy For $1 in 1900

Tītokowaru - 1900

18. Four Containers of Toothpaste

Colgate Toothpaste Ad from 1900. Credit: Washington University in St. Louis

In 1873, Colgate was selling toothpaste out of glass jars. By 1896, toothpaste was sold in the collapsable tubes that just about everyone keeps in their bathroom. Today, a decently sized container of Colgate is $4, but back in 1900, they were only 25 cents each. However, that is more like $7.50 today. Yikes! We can only imagine that plenty of people out there had smelly breath if they couldn’t afford to buy their toothpaste.

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