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American History

These Insane Viral Trends and Fads Overtook History Long Before the Internet

Viral - Marathon dancers in 1923
Marathon dancers in 1923. Library of Congress
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6. Reaction Against This Viral Fashion Trend Led to Riots

Viral - Police hassling a kid in a zoot suit
Police hassling a kid in a zoot suit. History Network

Throughout history, older generations have often given the side eye to youth fashion. Seldom, however, does it go from eye rolls to widespread violence. An exception was America’s reaction to the viral zoot suit fashion fad. Zoot suits took American youth culture by storm in the late 1930s and early 1940s. The outsized outfits stood out with their eye-catching look, of a long coat with wide lapels and broad shoulder pads. Baggy, tight-cuffed, and high-waist pants accompanied the coat, as did pointy French-style shoes. A watch chain dangled from the belt to the knees, then back to a side pocket. Finally, a color-coordinated fedora, sometimes with a long feather, completed the ensemble.

The distinctive zoot suits made their first appearances in African American communities in Harlem, Chicago, and Detroit. Eventually, they crossed over and became popular with the rest of America as part of the emerging jazz culture. In addition to African Americans, zoot suits became a huge hit with young Latinos, Filipinos, and Italian Americans. The outfit was sported by many young whites, but there was always an “ethnic” aura about zoot suits that made it problematic for much of the white mainstream. As seen below, the suits became even more controversial when America joined WWII.

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A lifelong history buff, I developed a particular passion for WW2 history as a child, when I spent hours listening to my grandfather, enraptured, as he recounted his wartime experiences in the British East African Campaign and with the British 8th Army in North Africa.

I graduated with a history BA from George Mason University, then went on to get a JD from the University of Virginia School of Law. After lawyering for a decade, I moved to sunny Rio de Janeiro and a less demanding career, opening a tourism agency in Copacabana.

A big chunk of my free time is spent blogging (you can follow me on Quora https://www.quora.com/profile/Khalid-Elhassan ) or freelance writing, mostly about my favorite subject, history.

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