15. The Rise of Streaming Entertainment
Since the late 2000s, platforms like Netflix, Hulu, and Disney+ have revolutionized media consumption, offering on-demand access to vast libraries of content. This shift has led to a decline in traditional TV viewership, with streaming services accounting for 44.8% of total television usage in May 2025, surpassing the combined share of broadcast and cable for the first time. The convenience and flexibility of streaming have also popularized binge-watching and spurred the creation of new storytelling formats (axios.com.
