Tobacco has Made the World What it is Today
Tobacco has Made the World What it is Today

Tobacco has Made the World What it is Today

Larry Holzwarth - April 29, 2022

Tobacco has Made the World What it is Today
Racing sponsorship allowed cigarette companies logos to be displayed on televised events, circumventing the advertising bans. Pinterest

19. Bans on other forms of tobacco advertising followed

For many years tobacco advertisers evaded the ban on television by sponsoring televised events, thus ensuring their logos and product names continued to appear on television. Automobile racing, including NASCAR, Indy Cars, Formula 1, and sports car racing, all had a heavy presence of tobacco sponsorship. NASCAR’s annual championship trophy, the Winston Cup, was named for a brand of cigarettes manufactured by R. J. Reynolds. A major horse race held in the fall of each year, as part of the Fall Championship Series, was the Marlboro Cup Invitational Handicap, sponsored by Philip Morris USA. Another Marlboro Cup was awarded to the winner of an international soccer tournament, again sponsored by Philip Morris. Though banned from producing and broadcasting cigarette commercials on television, tobacco companies were successful in keeping their products visible on the medium.

Tobacco has Made the World What it is Today
The Marlboro Cup. Paulick Report.

Further crackdowns on tobacco advertising ensued, and as the 21st century began tobacco sponsored sporting events faded away. Advertising in print and on billboards followed. In response, the tobacco companies concentrated their efforts on marketing their products in emerging countries in Africa, Asia, and the former Soviet Union. Those efforts increased as local governments in Europe, the United States, Canada, and South America enacted legislation and ordinances further restricting where smoking was allowed. Nonetheless, tobacco production remained a big business worldwide. In the early 21st century, China leads the world in tobacco production, with over 2.2 million tons per annum. The United States, by comparison, produces 241,000 tons, yet still ranks fourth among tobacco-producing nations. Tobacco remains a labor-intensive, ecologically harmful, dangerous business for its cultivators and curers. Yet in many emerging countries it is an important part of the national economy.

Tobacco has Made the World What it is Today
The first Duke tobacco factory in Durham, North Carolina, circa 1883. Wikimedia

20. Tobacco continues to shape world trade and economies today

Tobacco first came to Europe as a result of the voyages of Christopher Columbus. It soon became a leading export from the European colonies of the New World to their mother countries in the old. From there it became a trade item with the Arab world, Asian countries, the islands of the Atlantic and Pacific Oceans, until it was ubiquitous worldwide. Great fortunes were made from its cultivation and production. Its production contributed to the development of the Transatlantic Slave Trade, to the divisions which led to the American Civil War, and to the European Scramble for Africa in the 19th century. Yet it has done some good as well. In 1924 James Buchanan Duke endowed Trinity College in Durham, North Carolina, with $40 million of his tobacco-enhanced wealth. The school president renamed the institution Duke University, in tribute to James Duke’s father, Washington Duke.

Tobacco has Made the World What it is Today

Ironically, Duke University is home to one of the world’s leading cancer research centers. And that sums up tobacco and its impact on shaping the modern world. It has enriched thousands, and destroyed millions. It built fortunes for planters, producers, manufacturers, shippers, and retailers, as well as advertisers. The Marlboro brand, one of the most recognizable logos in the world, was worth over $30 billion by the onset of the 21st century. All of the major American tobacco companies have diversified into other industries, and both R. J. Reynolds and American Tobacco dropped the word “tobacco” from their names, with American Tobacco becoming American Brands. Yet all continue to aggressively market their tobacco products, and though smoking’s popularity in the United States has dwindled, cigarettes and other tobacco products continue to expand their markets globally.

 

Where do we find this stuff? Here are our sources:

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“Jean Nicot: French Diplomat and Scholar”. Kara Rodgers, Britannica. Online

“History of the snuff box”. Article, AC Silver. Online

“Who was John Hawkins”. Article, Royal Museums Greenwich. Online

“Edward Lloyd and His Coffee House”. Article, Lloyd’s Register. Online

“Struggling to Survive”. Article, National Museum of Natural History. Online

“John Rolfe”. Article, Historic Jamestown. Online

“The First Africans”. Article, Historic Jamestown. Online

“A Counterblaste to Tobacco”. King James VI and I. 1604

“Tobacco Inspection Act of 1730”. Article and Video, Spectroom.com Online

“Lost Glasgow: the tobacco lords”. David Lean, The Scotsman. November 20, 2014

“Planter Indebtedness and the Coming of the Revolution in Virginia”. Emory G. Evans, The William and Mary Quarterly. October, 1962

“Israel Putnam”. Biography, Liberty Cigar Company. Online

“When the smoke cleared: Tobacco supply and consumption by the British Expeditionary Force. Henry Daniels, French Journal of British Studies. Online

“Duke, James Buchanan”. Robert F. Durden, NCPedia. 1986

“Our history – A timeline”. Article, British American Tobacco. Online

“Stars of Hollywood’s Golden Era were paid to promote smoking”. Judy Siegel-itzkovich, The Jerusalem Post. September 24, 2008

“More Early 1930’s Cigarette Advertising: Action and Vitality”. Article, The Uncommonwealth. September 25, 2014. Online

“The Nazis’ Forgotten Anti-Smoking Campaign”. Tracy Brown Hamilton, The Atlantic. July 9, 2014

“What Flying Was Like Before The Smoke Cleared”. Joe Sharkey, The New York Times. February 23, 2015

“Congress bans airing cigarette ads, April 1, 1970”. Andrew Glass, Politico. April 1, 2018

“Ideas and Trends: Cigarette Wars Move to a New Arena”. Jason DeParle, The New York Times. March 4, 1990

“Africa’s Deepening Battle with Big Tobacco”. Abiodun Owolegbon-Raji, Fair Observer. March 14, 2018. Online

 

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