3. Email Scams Build on a Half-Truth Platform of Believable Fears
There is no such thing as a Nigerian prince, as there is no royal family in Nigeria, which has a democratic government and was previously controlled by the United Kingdom. However, the best lies have a kernel of honesty in them, and scammers are well-aware that if they play on that kernel of truth, they can take their victims to the cleaners. Consider the scam that began during the French Revolution, in which people claimed to be a marquis who escaped from prison just in time to avoid the guillotine, but sadly lost a chest of jewels during the escape. That very situation probably happened multiple times.
People living during the Reign of Terror following the French Revolution were very much aware that a marquis probably would be arrested for the crime of having been an aristocrat. During wars, it is not at all uncommon for soldiers to be taken as prisoners and held for ransom. The problem arises when people exploit these situations, and the good intentions of well-meaning people, to try to squeeze as much money out of them as possible. They think that they will be able to partake of someone’s enormous wealth if only they can help that person out now with a gift of just a few hundred (or thousand) dollars.
The vast majority of people, upon seeing a scam email in their inboxes, immediately recognize it for what it is and delete it. Moreover, many email servers, like Gmail, automatically move those emails into a “spam” or another unwanted folder. Some people, however, try to get back at those who seek to dupe them out of their hard-earned money. Some hit back at the scammers by using the same tactics on them, getting them to pay money for an eventual reward. Others report the scams to online forums and law enforcement agencies to try to prevent other people from falling for them.
When a scammer finds that his or her dirty deeds have backfired, he or she can get into much trouble. Scammers may find themselves out of a lot of money or at the mercy of local law enforcement. They may even see that they have been lured into hostile areas or conflict zones, creating an imminently dangerous situation. More often than not, though, the only thing that the scammer has to do is switch to a new email address and unique IP address. He or she can continue with the scam as if nothing happened, finding plenty more suckers to con.
Airbnb cracked the code for growth hacking when it figured out how to automatically list properties on its website simultaneously on Craigslist. That way, if someone were searching Craigslist for a place to stay, they would come across Airbnb listings. Some scammers are also expert hackers; they have managed to gain access into people’s accounts to gain a wider audience. Some might hack into the email account of people who are selling something via Craigslist (or another website) and set up an automatic reply, saying something to the tune of, “Send $700 to this address, and I’ll send you the key.”
Other scammers might hack straight into Craigslist and take over an ad. Others – much less sophisticated – will post fake ads on a website listing homes for rent. They’ll post an ad for a lovely home that is quite reasonable for the location and quality, then request that you send them money before you view the property. To make sure that you never fall for an online scam, make sure that you never send anyone money before meeting that individual and verifying that this person does have the credentials to sell or lease whatever he or she claims to be offering.
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