The Pudding Mile Collector
In 1999, David Phillips transformed a simple pudding promotion into a travel empire through careful planning. After discovering Healthy Choice offered 500 air miles for every 10 product barcodes, he located a grocery store selling pudding cups for 25 cents each. Phillips purchased 12,150 cups for $3,000, earning 1.2 million air miles. He even claimed tax deductions after donating the pudding to food banks and the Salvation Army.
