12. The Korean Wave (Hallyu) Begins
In the late 1990s, the Korean Wave (Hallyu) swept across Asia and beyond. Korean dramas, films, and pop culture captivated international audiences, sparking curiosity and admiration for the nation’s creativity. This cultural phenomenon laid the groundwork for K-pop’s explosive global ascent. Hallyu not only boosted Korea’s soft power but also redefined its image on the world stage.
