3. Killed by a Safe

The Jack Daniel’s brand reputation was greatly enhanced after it won the gold medal for finest whiskey at the 1904 St. Louis World Fair. That led to a surge of popularity nationwide, even as Daniel’s reputation suffered locally because of the growing temperance movement. Then he was killed by his office safe, whose combination he constantly had trouble remembering, and so relied on a trusted assistant to open it for him.
One day in October, 1911, Daniel went to work early, arriving at the office before his assistant. He tried to open the safe but was unable to do so on his own. In frustration, he kicked it, injuring his toe in the process. The toe became infected, the infection spread, and on October 10th, 1911, Jack Daniel died of blood poisoning. The safe went on to gain legendary status, featuring prominently in tours of the facilities, and even getting sent out on public tours of its own.



