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35 Things Most People Don’t Know About Sigmund Freud

Sigmund Freud - The Interpretation of Dreams

7. Subliminal Messaging Is Also From Freud

Subliminal messages are everywhere from TV commercials to music and beyond. onderpolis.org.

Freud developed the idea of sublimation, which is today used in what you may know of as subliminal messaging or subliminal advertising. It is a sneaky way that companies try to get us to buy a product by introducing it at a level that is beyond our conscious minds. For example, if Beyonce is wearing a milk mustache, we subliminally come to associate milk with Beyonce. Since everyone (supposedly) wants to be like Beyonce, we realize that we should buy milk.

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