6. The Birth of the Modern “Intimate Massager”

Hamilton Beach, the makers of kitchen appliances such as toasters, blenders, and coffee makers, finally solved the problem of too-cumbersome intimate massager. In 1902, they marketed the “Try New Life”, the world’s first commercially available intimate massager. Because of the era’s conventional mores, the devices could not be advertised for what they actually were. Instead, they were marketed as “electrical massagers” to ease sore and aching muscles. Some people probably did buy them in order to ease sore and aching muscles. However, it was very much a wink-wink-nudge-nudge situation. The devices were marketed to women, most purchasers were women, and it was common knowledge among women just what such massagers were for.



