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American History

We Can Thank the 1893 Chicago World’s Fair for These Amazing Things

Cream of Wheat

1904 Cream of Wheat ad
Cream of Wheat advertisement, 1904.

The Fair was known for food innovations. It wasn’t just the taste new foods that made them popular, though, it was how food preparation could be easier for the home cook. Cream of Wheat fit the bill for a new, easy to prepare breakfast food packed with nutrients. It was introduced at the Fair by millers at the Grand Forks Diamond Milling Company flour mill, recreating a breakfast food developed by head miller Tom Amidon.

They created the farina cereal from wheat semolina, grinding the wheat kernels until they were small and gritty. Cream of Wheat is smoother than grits, and easy to prepare. It quickly became popular across the country. It is still a stable in grocery stores, but is now a brand of B&G foods, who bought Cream of Wheat and its marketing rights from Kraft Foods in 2007.

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