The Story of the Universal Classic Monsters
The Story of the Universal Classic Monsters

The Story of the Universal Classic Monsters

Larry Holzwarth - October 18, 2019

The Story of the Universal Classic Monsters
General Mills used the monsters to sell breakfast cereal to children by the 1970s. YouTube

22. The Universal monsters become cereal salesman during Saturday morning cartoons and other childrens’ programming

In 1971, cereal giant General Mills introduced two new cereal lines aimed at children, marketing them heavily towards the audience of the Saturday morning cartoons which were prevalent at the time. The first was a chocolate flavored breakfast cereal named Count Chocula. It was followed by a strawberry flavored concoction called Franken Berry. Advertising included animated characters Count Alfred Chocula, based on Bela Lugosi’s Dracula (complete with accent and cape) and Franken Berry, who spoke in tones reminiscent of Boris Karloff. The two characters argued over whose cereal tasted better until something frightened them to the point that the argument was discontinued.

They were not the first cartoon caricatures of the iconic monsters. In 1964 a Frankenstein monster appeared with Bugs Bunny and the Tasmanian Devil in the cartoon, The Devil and Mr. Hare. The Beatles sampled a Frankenstein monster in the film Yellow Submarine (though The Beatles had nothing to do with the production of the film’s animation or story) which morphed into an animated John Lennon after drinking an unknown beverage. Congenial versions of the Frankenstein monster, far removed from its initial Universal appearance in 1931, appeared throughout the 1970s, and continued to appear today.

The Story of the Universal Classic Monsters
Cartoon image of Boris Karloff (with Arthur Treacher and Buster Keaton) who later voiced one of the most beloved animated productions of all time. Wikimedia

23. Boris Karloff became a beloved children’s star for the Christmas season, creating another American icon

On December 18, 1966 an animated Christmas special based on a book by Dr. Seuss was aired for the first time. It featured Boris Karloff, who first portrayed the Frankenstein monster on film, as the narrator of the story and as the voice of its main character, the Grinch. How the Grinch Stole Christmas became a major part of the Christmas season ever since its first airing, and finally freed Karloff from his typecasting as a star of horror films and television programs. Karloff’s was the only voice to appear on the special, other than the Whos’ singing and the song “You’re a mean one, Mr. Grinch’, which was performed by Thurl Ravenscroft (they’rrrrrrrre great!).

Another performer who managed to escape the stereotype of being able to only perform in horror movies was Claude Rains, who by 1942 created the role of Inspector Renault in Casablanca, as well as many other notable roles. Rains eventually was nominated for Best Supporting Actor four times. He contributed his considerable skills to motion pictures including Lawrence of Arabia, Caesar and Cleopatra, Mrs. Skeffington, and Angel on My Shoulder. Most of the actors who performed as the Universal monsters, including Bela Lugosi and Lon Chaney, fought with little success against the typecasting for the rest of their careers.

The Story of the Universal Classic Monsters
Bela Lugosi’s costume for Dracula was adapted in a 1979 remake, though his heavy accent was not. Wikimedia

24. In 1979 Dracula returned to the big screen

Dracula, and scores of other low budget vampire movies which loosely covered the character created by Bram Stoker continued to appear in film every couple of years or so throughout the 1970s and 1980s. Other versions of the vampire tale appeared, and actors such as Christopher Lee and Vincent Price made horror movies which mimicked the interpretation of Bela Lugosi in the classic Universal film. In 1979, Dracula returned in a version which faithfully followed the Bram Stoker novel and the successful stage adaptation. It was performed over 900 times on Broadway between 1977 and 1980, with the film shot concurrently.

Frank Langella portrayed the title role to critical acclaim and public approbation, but in reviews the performance was compared – perhaps inevitably – to Lugosi’s decades earlier. Unsurprisingly at the same time a gothic Dracula returned to first run theaters, a comic version also appeared, a camp film called Love at First Bite, starring George Hamilton. Langella’s performance drew approving reviews, as did the sets and mood of the film, but it was evident that Dracula’s power to make members of the audience faint from fear was a thing of the past.

The Story of the Universal Classic Monsters
Bela Lugosi in costume as Frankenstein’s monster, still copied widely every Halloween by celebrants. Wikimedia

25. The Universal Monsters became and remain American icons, seen every Halloween

The Universal Classic Monsters were born in the early days of talking movies, out of black and white films set in gloomy tones, sprinkled with the myths of Eastern Europe. Their initial impact was one of awe at the filmmaker’s ability to frighten the audience. More jaded later audiences learned to regard them with a snicker. Their images are recalled throughout the year, but never more so than in the days and nights as Halloween approaches. At every Halloween party, someone is likely to appear as one of them, in serious homage or in campy spoof. Sexy vampires have become as common as scary.

But the monsters worked their way into American culture and American history and they retain their place, though their ability to shock and frighten has faded into the mists which were so much a part of their image. Today they are regarded with fond amusement, an annual entity like the Easter Bunny or green beer for Saint Patrick’s Day. Every decade or so they seem to reappear, resurging like a delayed tide. Perhaps its just a quirk of the common memory reminding us all, deep down in some primitive instinct, “Even a man who is pure in heart and who says his prayers by night, may become a wolf when the wolfbane blooms and the Autumn moon is bright”.


Where do we find this stuff? Here are our sources:

“Legendary Comics Reunites Horror Icons Bela Lugosi and Dracula for New Graphic Novel”. Graeme McMillan, The Hollywood Reporter. October 10, 2019

“Frankenstein”. Alfred Rushford Greason, Variety. December 8, 1931

“Boris Karloff: More than a Monster”. Stephen Jacobs. 2011

“Claude Rains Makes His Film Debut in a Version of H. G. Wells’s Novel ‘The Invisible Man'”. Mordaunt Hall, The New York Times. November 18, 1933

“Lon Chaney Jr: Horror Film Star”. Don G. Smith. 1996

“The Monster Movies of Universal Studios”. James L. Neibaur. 2017

“The Films of Lon Chaney”. Michael F. Blake. 1998

“Inner Sanctum Mysteries: Behind the Creaking Door”. Martin Grams. 2003

“Universal Horrors: The Studio’s Classic Films, 1931 – 46”. M. Brunas, J Brunas, and Tom Weaver. 1990

“Review: Son of Frankenstein”. Variety. December 31, 1938

“Bela Lugosi and Boris Karloff: the expanded story of a haunting collaboration”. Gregory William Mank. 2009

“Bela Lugosi: Dreams and Nightmares”. Gary Rhodes. 2007

“Hollywood Horror: From Gothic to Cosmic”. Mark A. Vieira. 2003

“Abbott and Costello in Hollywood”. Bob Furmanek; Ron Palumbo. 1991

“An in-depth look at ‘Creature from the Black Lagoon’. Bob Furmanek and Greg Kintz, 3d film archive. Online

“The Creature Chronicles: Exploring the Black Lagoon Trilogy”. Tom Weaver, David Schecter, and Steve Kronenberg. 2014

“Chicago TV Horror Movie Shows from Shock Theater to Svengoolie”. Ted Okuda and Mark Yurkiw. 2007

“About Us. Famous Monsters of Filmland”. American Gothic Press. Online

“Aurora Monster Models – turning every boy’s dream into a nightmare”. Nige Burton, Classic Online

“The Munsters: A Trip Down Mockingbird Lane”. Stephen Cox. 2006

“Monsters: They started out just a little bit nervous”. Article under brands, General Mills. Online

“Hollywood Flashback: Boris Karloff Played His Final Creature in 1966’s ‘Grinch'”. Bill Higgins, The Hollywood Reporter. November 8, 2018

“Screen: Langella’s Seductive Dracula Adapted From Stage”. Janet Maslin, The New York Times. July 13, 1979

“‘When the wolfbane blooms’ – birth of the werewolf”. Article, Universal Monsters Universe. Online