12. “Why Not?”

Dr. Brinkley’s sexual performance cures were clearly bunk, and at best had a placebo effect with some patients whose problems were psychological rather than physical. However, between his tireless self-promotion, over-the-top personality, and his marks’ eagerness to believe, Brinkley soon developed a reputation as a miracle worker in restoring penises to tip-top performance.
One day in 1918, a patient walked into Brinkley’s clinic, complaining about trouble getting it up. The doctor cracked a joke about how the man would have no problem if he had goats’ testicles – goats having a particular reputation back then for virility. At some point after doctor and patient stopped laughing, they figured “why not?“, and decided to go ahead and put goat balls in the man’s testes. Brinkley even offered the man $150 if he went along with the experiment.



