19. Inventing the Modern Vibrator

The problem of too-cumbersome vibrators was finally solved by Hamilton Beach, the makers of kitchen appliances such as coffee makers, toasters, and blenders. In 1902, they marketed the “Try New Life”, the world’s first commercially available vibrator. Because of the conventional mores of the day, the devices could not be advertised for what they actually were. Instead, they were marketed as “electrical massagers” to ease sore and aching muscles.
Some people probably did buy them in order to ease sore and aching muscles. However, it was very much a wink-wink-nudge-nudge situation. The devices were marketed to women, the overwhelming majority of purchasers were women, and it was common knowledge among women just what the vibrators were for.



