8. Medieval “Propaganda of the Deed”

The Assassins can be described as early believers in and practitioners of “propaganda of the deed”, a modern concept of direct action meant to serve as an example and as a catalyst for possible revolution. Whenever possible, Assassins were not content to simply murder their victims. Instead, they sought to kill in as dramatic and public a manner as possible. Especially when it came to targets who had enveloped themselves in the heaviest layers of protective security. By public killings in front of as many horrified witnesses as possible, they aimed to advertise their cult’s reach. To strike fear into the hearts of important men, the Assassins fostered the perception that those whom they targeted were dead men walking, no matter the precautions taken.



