6. Running on an extremely conservative platform against President Lyndon Johnson, including opposition to the Civil Rights Act, Republican Barry Goldwater’s efforts to revive segregation in America failed in spectacular fashion
A five-term Senator from Arizona, serving from 1953 to 1965 and again from 1969 to 1987, Barry Goldwater was a Republican politician who sought to lead a conservative revival of American politics in opposition to the progressive leanings of the 1960s. A vocal opponent of the Civil Rights Act of 1964, arguing the legislation represented an overreach of authority by the federal government, Goldwater equally opposed the legacy of the New Deal. Contesting the Republican Party’s nomination against more liberal candidates, such as Nelson Rockefeller, Goldwater successfully mobilized conservative forces and was selected to challenge incumbent Democratic President Lyndon Johnson.
Facing an uphill battle against Johnson, who not only benefited from the martyrdom of Kennedy but favorable economic conditions, Goldwater refused to moderate his policies to broaden his appeal beyond his core supporters. Calling for substantial cuts to social welfare programs, the potential use of nuclear weapons in Vietnam, and the mass privatization of parks and open spaces, Goldwater’s perception as an extremist among the American public was worsened after he became the subject of now-legendary attack ads by the Johnson campaign. Winning just fifty-two electoral votes from six states to Johnson’s four-hundred-and-eighty-six, Goldwater claimed just thirty-eight-and-a-half percent of the popular vote in a landslide defeat.
5. Despite winning his initial election in 1836 in favorable circumstances, Martin Van Buren subsequently lost by a landslide four years later and spent the next eight years fruitlessly trying in various forms to regain the White House
One of the founders of the Democratic Party, after serving as the Governor of New York, Secretary of State, and Vice President under Andrew Jackson, Martin Van Buren was selected as his party’s replacement for the retiring “Hero of New Orleans” in 1836. Winning with the endorsement of the supremely popular Jackson, and aided by divisions within the Whig Party who fielded multiple candidates, Van Buren became the first President to have been born in the United States. Failing to select a nominee for Vice President at the Democratic National Convention, Van Buren contested the 1840 election as the only individual in history from a major party without a running mate.
Losing to a united Whig Party led by William Harrison by 234 to 60 electoral votes, largely as a result of his economic mismanagement, Van Buren sought his party’s nomination four years later to regain his position. However, angering Southerners by his opposition to the annexation of Texas, Van Buren was overlooked. Growing increasingly opposed to slavery, he left the Democratic Party, becoming the presidential nominee for the Free Soil Party in 1848. A single-issue platform opposing the expansion of slavery into the western territories, Van Buren won no electoral votes, but likely stole enough votes from Democratic candidate Lewis Cass to ensure a Whig victory in the election.
4. Offering a poorly received and executed campaign, Walter Mondale’s dire performance in the 1984 presidential election has yet to be replicated by any candidate in the three and a half decades since
Serving in the U.S. Army during the Korean War, Walter Mondale was appointed to fill the vacant seat of Hubert Humphrey as a Senator from Minnesota in 1964 following the latter’s ascendance to the vice presidency. Winning re-election twice, serving from 1964 to 1976, Walter Mondale himself later became the forty-second Vice President of the United States under Jimmy Carter from 1977 to 1981. Defeating several candidates, notably Gary Hart, in the Democratic primaries, Mondale emerged as the party’s nominee against Republican Ronald Reagan in 1984. Campaigning on a platform of tax increases, debt reduction, and a nuclear freeze, Mondale made history in his choice of Geraldine Ferraro as the first female to share a major party’s presidential ticket.
However, becoming one of the most controversial aspects of his campaign, his choice of the unpopular Ferraro under pressure from women’s rights groups quickly rendered a public perception of Mondale as weak and pliable. Failing to resonate with voters, in contrast to the highly skilled and effective Reagan campaign, the Democratic Party’s efforts faltered. Losing just a single state and the District of Columbia – Mondale’s home of Minnesota – Reagan won a landslide victory with five-hundred-and-twenty-five electoral votes, with no candidate in the decades since matching the Republican’s vote share or electoral count.
3. One of the most bizarre occurrences in American political history, the Whig Party put forward four separate and competing presidential tickets in the 1836 election, consequently losing to Democrat Martin Van Buren
Emerging in during the 1834 mid-term elections as the primary opposition to President Jackson and the Democratic Party, formed from members of the National Republican Party, Anti-Masonic Party, as well as the remnants of the Federalist Party and unhappy Democrats supportive of states’ rights, the fledgling Whigs approached the 1836 presidential election in nonsensical fashion. Rather than holding a national nominating convention, instead individual state conventions put forward their own candidates. Proposing four separate individuals – Tennessee Senator Hugh Lawson White, Massachusetts Senator Daniel Webster, South Carolina Senator William Person Mangum, and, by Pennsylvania, General William Henry Harrison – the party remained unable to come to an agreement.
As a result, the Whig Party inexplicably put forward competing tickets in the 1836 presidential election. Despite garnering 48.2 percent of the popular vote collectively, the endeavor was doomed to fail by dividing the spoils between the various candidatures. Whilst Harrison received the most electoral votes, carrying seven states and earning seventy-three electoral votes, White’s campaign took a further twenty-six, Webster fourteen, and Mangum eleven. Although not enough on their own to have won, the Whigs, who would win as a united party in 1840, were destined for failure given their insane strategy.
2. Stealing the nomination from President Chester A. Arthur at an acrimonious nominating convention in 1884, James G. Blaine subsequently lost the election to Democratic Party candidate Grover Cleveland
A charismatic speaker and early supporter of Abraham Lincoln, James Gillespie Blaine represented Maine in the House of Representatives from 1863 to 1876, serving as its Speaker for six years between 1869 and 1875. Serving also in the Senate for a single term from 1876 to 1881, as well as Secretary of State under three separate presidents across two periods, Blaine unsuccessfully sought the Republican nomination in both 1876 and 1880. Becoming the last individual to successfully overcome a sitting president for their party’s nomination, in 1884 Blaine won on the fourth ballot at a fractious nominating convention to dethrone the incumbent President Chester A. Arthur.
Despite entering the election in good standing, Blaine’s image quickly became tarred by accusations of corruption in connection to his prior business involvement with the railroads. Suffering the abandonment of a group of reformist Republicans – the Mugwumps – the dissatisfied collective was comprised chiefly of supporters of President Arthur embittered by their champion’s defeat in the primaries and the ill-grace of Blaine and his supporters in its aftermath. Unable or unwilling to seek to appease the unhappy faction, the group threw their weight behind Democratic candidate Grover Cleveland and Blaine lost the election by 219 to 182 electoral votes.
1. Attempting to win a presidential election on three separate occasions, Henry Clay failed in 1824, 1832, and 1844, representing different parties on each flawed effort
Representing Kentucky in both the United States Senate and House of Representatives, interrupting these positions with a single term as Secretary of State from 1825 and 1829, Henry Clay Sr. was a widely celebrated politician of his age. Chosen as Speaker of the House on three separate occasions, holding the title for a combined total of ten years, his capacity for mediation and defusing crises earned him the affable moniker of “Great Compromiser”. Finishing fourth on his first attempt to become president in 1824, carrying only three states and winning thirty-seven electoral votes, it has been alleged Clay’s support for John Quincy Adams during the resultant contingent election in the House was won as part of a “corrupt bargain” for his subsequent cabinet position.
Running against Jackson in the 1832 presidential election as the National Republican candidate, although performing marginally better among an equally crowded four-way slate, Clay likewise lost. Claiming just six states and forty-nine electoral votes, Clay, however, was not to be dissuaded. Trying for a final time in 1844, Clay successfully won the Whig nomination in the absence of John Tyler, meeting Democratic nominee James K. Polk in the general election. Offering his best performance, albeit not enough, Clay lost by 170 to 105 electoral votes, winning eleven states to Polk’s fifteen.
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