20 Fascinating Facts About the Ringling Bros., Barnum and Bailey Circus
20 Fascinating Facts About the Ringling Bros., Barnum and Bailey Circus

20 Fascinating Facts About the Ringling Bros., Barnum and Bailey Circus

Larry Holzwarth - June 21, 2019

20 Fascinating Facts About the Ringling Bros., Barnum and Bailey Circus
Irvin Feld tried to make the circus more family friendly by removing the “freak” show and installing arcade games in their stead. Wikimedia

16. The Feld Entertainment era of Ringling Brothers Barnum and Bailey

Irvin Feld was a music entrepreneur who ran several record stores and managed various pop and rock acts in the 1950s and 1960s. He credited himself for having discovered Paul Anka, though evidence to support the assertion is slim. Nonetheless Feld Entertainment, which included his brother Israel and a partner, Roy Hofheinz, a Houston lawyer and judge, enjoyed considerable success. Meanwhile, the age of prosperity for the circus had come to an end as other forms of entertainment post-World War II, including television and motion pictures, sports events, and recreational activities stripped the circus of its audience. The growing popularity of zoos also stripped the circus of the awe its audience once expressed over its wild animals.

In 1956, in an effort to control costs, the decision was made to remove the Big Top and other tents and outdoor displays, including the sideshows, from the circus presentations. On July 16, 1956, Ringling Brothers Barnum and Bailey Circus performed for the last time under the Big Top in Pittsburgh, Pennsylvania. Moving the show into indoor arenas around the country necessitated the hiring of local and regional promoters to hype the show prior to it arriving in town, replacing the circus parade which had been part of the tradition whenever the circus arrived. One of the organizations hired by John Ringling North and then circus director Arthur Concello was Feld Entertainment, brought in to promote in the circus in the Michigan and Pennsylvania regions, as well as others as scheduling dictated.

20 Fascinating Facts About the Ringling Bros., Barnum and Bailey Circus
George Balanchine, appearing here as Don Quixote with Suzanne Farrell, was commissioned to choreograph a ballet to be performed by Ringling’s elephants. Library of Congress

17. More changes to the show and the management of the company

In 1959 Ringling Brothers extended the season in which it would remain in winter quarters and relocated them to Venice, Florida. The expenses of travel meant that the circus could not spend the entire season on the road, and the decline of rail traffic in the United States meant that much of it needed to be moved by truck rather than train. Circus performers were also finding additional places of employment, including nightclubs and televised variety programs. Throughout the 1960s circus attendance continued to decline. John Ringling North attempted to introduce new types of acts, including hiring choreographer George Balanchine to create a ballet to be danced by the circus elephants. Igor Stravinsky composed the score, entitled Circus Polka.

When John Ringling North decided to sell the circus, which had been under the control of the Ringling family for eight decades, he approached Arthur Concello, who indicated that he didn’t care as long as he received his promised percentage. North sold the circus to Feld Entertainment, which had obtained complex financial backing for the deal, in 1967. The flamboyant Irvin Feld held a ceremony to commemorate the sale at the Colosseum in Rome, with appropriate fanfare and hype. Feld immediately removed the remnants of what had been known as the “freak” show, and introduced new acts and performers with an eye on making the circus more family friendly. He also began to consider the increasing volume with which was heard the voice of animal activists protesting the use of animals as entertainment.

20 Fascinating Facts About the Ringling Bros., Barnum and Bailey Circus
As the circus’ clowns aged. Ringling Brothers established a clown college to train replacements for them. State Library of Florida

18. Send in the Clowns, after training them in special schools

In 1968, as part of his drive to make the circus more family friendly, Irvin Feld began to revamp many of the acts presented, beginning with the clowns. Feld noticed that most of the clowns then with Ringling Brothers had been there for many years. Most were over fifty, and were performing the same acts which they had been presenting for decades. If one had seen them before, one would simply see the same act repeated. Feld created the Ringling Brothers Barnum and Bailey Clown College in Venice, Florida. It later moved to Baraboo, Wisconsin, and then to Sarasota, Florida, before closing its doors in 1997. Before it did the college trained approximately 1,400 clowns.

In 1988, a television special was taped at the clown college as part of its 20th anniversary celebrations. Hosted by Dick Van Dyke and broadcast on the CBS television network, it featured a fictional storyline in which the clowns practiced their routines while a custodian at the school, portrayed by Van Dyke, covertly watched them in order to learn their routines and steal their material. Willard Scott, who was the first to perform as the McDonald’s mascot Ronald McDonald, did not attend the college but was named an honorary graduate, as was Dick Van Dyke. The college eventually closed, as much a victim of its own success producing training videos and graduating clowns who then trained others outside the school as for any other reason. By the end of its operation it provided eight week training courses in the art of clowning.

20 Fascinating Facts About the Ringling Bros., Barnum and Bailey Circus
By the 1970s the great circus parades, such asthis one in San Francisco at the turn of the century, were consigned to history. Wikimedia

19. The Circus World Theme Park and competition with Disney

By the end of the twentieth century Ringling Brothers was offering two distinct shows, designated Red and Blue, in an effort to raise capital. Attendance continued to wane. In 1971 the circus was sold to toy giant Mattel, with the Feld’s retaining management control and pocketing $40 million on the sale. Mattel continued to lose money, and in 1982 the Feld’s bought the circus back from Mattel, which could no longer absorb the annual losses its involvement brought to its bottom line. By then Ringling Brothers was operating three distinct shows in the vain effort to reduce overall travel expenses and increase attendance. Increasing oil prices and decreasing entertainment budgets among the general public conspired against them.

Another source of bleeding capital was Circus World, a circus themed amusement park which the company opened in Haines, Florida, hoping to piggyback on the success of Walt Disney World in Orlando. Circus World had a few profitable years in terms of annual operations during its brief tenure, but ambitious plans for circus themed entertainments and an elephant shaped hotel failed to materialize. The park changed hands several times before closing for good in the spring of 1986. During its days of operation the entrance to the park was a frequent target of protestors against the circus itself, from various animal rights groups including PETA. As the twentieth century came to an end the circus continued to experience declining attendance.

20 Fascinating Facts About the Ringling Bros., Barnum and Bailey Circus
Among the factors which killed Ringling Brothers in the early 21st century were accusations of animal abuse. Wikimedia

20. The end of the Greatest Show on Earth

By the beginning of the 21st century Ringling Brothers was being beaten in attendance by, of all things, another circus, more upscale in presentation and drawing a more upscale audience – Cirque de Soleil. Ringling Brothers attempted to compete with a new show it called Barnum’s Kaleidoscope, but was unsuccessful. The circus was also by then absorbing legal expenditures over lawsuits regarding its abuses of animals, especially elephants, and other issues. In 2014 the circus won a countersuit and a judgment of over $25 million, but the following year succumbed to the continuing pressure and announced the elephants would be retired. The elephants were moved to the Center for Elephant Conservation, founded by Ringling Brothers in Florida in 1995.

In January 2017, Ringling Brothers Barnum and Bailey Circus, the Greatest Show on Earth, announced its schedule for the year would include 30 performances, with differing shows depending on location, and that the May 21, 2017 performance at Nassau Veteran’s Memorial Coliseum would be its last. The Greatest Show on Earth succumbed to heavy operating expenses, increased competition from other forms of entertainment, pressure from groups protesting what they perceived as animal cruelty, and most of all, an increasingly indifferent audience, no longer struck with awe at the sight of the tattooed man, the bearded lady, the lion tamer, and the trained elephant. The world simply outgrew the Greatest Show on Earth.


Where do we find this stuff? Here are our sources:

“P. T. Barnum Isn’t the Hero the “Greatest Showman” Wants You to Think”. Jackie Mansky, Smithsonian.com. December 22, 2017

“Elephant Story: Jumbo and P. T. Barnum Under the Big Top”. Les Harding. 2000

“Selling the Swedish Nightingale: Jenny Lind and P. T. Barnum”. Ruth Hume, American Heritage Magazine. October, 1977

“The Life and Times of James Bailey, Circus King”. Graphic biography, by the producers of The American Experience, PBS. Online

“Very Special People”. Frederick Dimmer. 1973

“Augustus Ringling Dead: Head of Tented Shows in America Dies in New Orleans”. Obituary, The New York Times. December 19, 1907

“Arthur Concello”. Obituary, The Telegraph. July 12, 2001

“The Greatest Show on Earth: Notes”. Turner Classic Movies. Online

“The Circus Fire: A True Story of an American Tragedy”. Stewart O’Nan. 2001

“Emmett Kelly”. Entry, Kansapedia, Kansas Historical Society. Online

“Wallenda: A Biography of Karl Wallenda”. R. Morris. 1976

“Think Your Office is a Circus?” Joan Tupponce, Virginia Business Magazine. July 29, 2009

“‘Lord of the Rings’ Irvin Feld Has Made a Fading Circus the Greatest Show on Earth Again”. Dolly Langdon, People Magazine. May 12, 1980

“How to Become a Ringling Brothers and Barnum and Bailey Clown”. Clown College, Official Website. Archived at the Wayback Machine

“Animal activists finally have something to applaud at Ringling Bros. Circus: Its Closure”. Amy B. Wang, The Washington Post. January 15, 2017