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15 “Ancient Traditions” That Were Actually Invented Recently

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8. The “Traditional” Irish Pub

8. The
Warm lighting fills this cozy Irish pub interior, where frothy pints of beer sit atop a polished wooden bar. | Photo by Luciann Photography on Pexels

The “traditional” Irish pub, with its dark wood, cozy nooks, and vintage memorabilia, feels as old as Ireland itself. Surprisingly, this standardized look was crafted and exported in the 1990s by tourism and beverage companies eager to attract visitors and boost sales. Before then, Irish pubs varied widely in style and atmosphere. What many recognize as the quintessential Irish pub is a global marketing invention. See Irish Times

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