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American History

The Legacy of Asian American Entrepreneurs: 8 Businesses That Changed the Landscape of U.S. Industry

Trista June 17, 2025 5 min
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6. Kogi BBQ: The Birth of the Food Truck Renaissance

6. Kogi BBQ: The Birth of the Food Truck Renaissance
The vibrant Kogi BBQ food truck serves up mouthwatering fusion cuisine to a hungry crowd on a sunny street corner. | Image source: Image by Unknown (Unknown) on Wikimedia Commons

Roy Choi ignited a culinary revolution with Kogi BBQ, blending Korean and Mexican flavors in a way that captivated Los Angeles and soon, the entire nation. His inventive street food sparked the gourmet food truck movement, making quality, creative cuisine accessible to everyone. Choi’s influence extends far beyond his own trucks—he inspired countless chefs to explore new flavors and business models, ultimately reshaping how Americans experience street food. Read more

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