Non-Violent Defiance: 5 Boycotts that Changed America
Non-Violent Defiance: 5 Boycotts that Changed America

Non-Violent Defiance: 5 Boycotts that Changed America

Donna Patricia Ward - July 17, 2017

Non-Violent Defiance: 5 Boycotts that Changed America
Ezell Blair, Jr., David Richmond, Franklin McCain, and Joseph McNeil, the Greensboro Four, February 1, 1960. Public Domain

4. Woolworth’s Sit-In, February 1-July 25, 1960

By the mid-20th century, Greensboro, North Carolina was home to numerous textile mills. Northern industrialists had long been moving their massive mill operations south to exploit cheap labor and close proximity to cotton and tobacco fields. When the railroad arrived, more mills opened and the city’s population increased rapidly. Residents in Greensboro took pride in their “gate city” and its five colleges. Two of those colleges were historically black colleges: Bennett College for Women and North Carolina Agricultural and Technical State University (NCA&T).

Race relations in Greensboro, and other parts of the country, remained strained after the 1954 Brown decision. State and local boards remained defiant at desegregating public schools and many people were still against race mixing. African Americans were permitted to shop and spend their money in most places; however, they were not permitted to eat in the same places as whites. Activists seeking to shed light on the racial inequalities began using a new method of non-violent protest, the sit-in.

As early as 1939, sit-ins were used as a way to grab media attention to the plight of blacks in the United States. A black lawyer, Samuel Wilbert Tucker, organized a sit-in in the hopes of forcing a public library in Alexandria, Virginia to change its whites only policy. In 1942, 1949, 1954, and 1959, the Congress of Racial Equality organized sit-ins in Chicago, St. Louis, Baltimore, and Wichita that successfully forced local banks to end their segregation polices. For four men in Greensboro, the successes of such non-violent sit-ins offered hope for change.

Woolworth was a national chain of drug stores that had a lunch counter. Supported by the corporate office, local store managers were permitted to set store policies based upon local customs. At the store in Greensboro, this meant that blacks could shop at the store but they could not eat at the lunch counter. For four students from NCA&T it was time to bring attention to the practices of the store. During the late afternoon on February 1, 1960, Joseph McNeil, Franklin McCain, Ezell Blair, Jr., and David Richmond purchased items at Woolworth, sat at the lunch counter, and asked for a cup of coffee. When they were refused service they remained in their seats until forced to leave at closing time.

On the morning of the 2nd, twenty black students from NCA&T and Bennett College arrived at the Woolworth counter. Each sat on a stool and requested service to which they were denied. Undaunted, the stools remained occupied by black protesters. On the third day, 60 people crammed the lunch counter. Woolworth issued a statement that they would maintain the “local custom” of a segregated lunch counter in their store. On the fourth day, 300 protesters arrived at the lunch counter, hindering the operations of the store. Organizers expanded the sit-in movement to the Kress drug store on the next block.

Within a week the sit-in movement had spread to other cities such as Raleigh, Charlotte, Durham, and Winston-Salem to name a few. Soon sit-ins were organized in Richmond and Nashville. Finally, after months of protest and loss of revenue, the store manager asked three black employees to change out of their work uniforms and sit at the lunch counter. With the serving of the three black employees on July 25, 1960, the Woolworth lunch counter in Greensboro was officially desegregated.

Today the lunch counter and the former Woolworth building in downtown Greensboro is the site of the International Civil Rights Museum that is devoted to the stories and research of equality struggles throughout the world. The Greensboro Four are honored with a statue on the campus of NCA&T.

Non-Violent Defiance: 5 Boycotts that Changed America
A political cartoon depicting the 1980 Moscow Olympic Boycott. Google Images

5. 1980 Summer Olympics

The modern Olympic games occur every four years. Considered the pinnacle of competition, the games provide nationalist pride in an atmosphere of friendly sport contests. Viewed as a time to put political allegiances aside, the Olympic games are not without controversy. The 1938 Berlin games were used by Adolph Hitler to promote his ideas of racial superiority and anti-Semitism. At the 1972 Munich games, eleven athletes from the Israeli team were taken hostage and killed by a Palestinian terror group. In 1980, the games became a victim of Cold War foreign policy.

In 1967, the Marxist People’s Democratic Party of Afghanistan (PDPA) split into two competing factions. On July 17, 1973, the former Prime Minister, Mohammad Daoud Khan led a military coup which ousted the royal family. Daoud received support from many citizens in Afghanistan who were happy to see the end of the monarchy and the promise of new economic opportunities. As the Daoud-led government became more repressive, opposition from the PDPA increased. The Afghan army overthrew Daoud on April 27, 1978, and Nur Muhammad Taraki became Prime Minister of the new Democratic Republic of Afghanistan.

Initially the new Taraki government was supported by the Soviet Union. Since 1955 the Soviet Union had been sending economic and military assistance to Afghanistan to protect Soviet interests. The two countries signed a treaty of friendship on December 5, 1978. After India demonstrated its nuclear capabilities, Afghan leaders began to support Pakistani rebels. This created a political firestorm for Afghanistan and the Soviet Union. Seeking to negotiation some sort of resolve to the heighten tensions, the United States sent its US Ambassador to Afghanistan, Adolph Dubs, to participate in diplomatic talks. While in Afghanistan, Dubs was kidnapped by militants, caught in the crossfire between pro-government and militant forces, and killed.

As the relationship between the United States and the Soviet Union deteriorated, both nations began supporting opposite factions in Pakistan. Tensions between Afghanistan and Pakistan increased, egged on by both the Soviet Union and the United States. Eventually, at the request of the Afghan government, Soviet forces entered the country to support a coup. On December 27, 1979, roughly 700 Soviet troops dressed in Afghan army uniforms took over the military and government facilities in Kabul, a task completed by the early morning hours of December 28, 1979.

Almost immediately, nations declared the “invasion” a hostile act and demanded for the “immediate, urgent and unconditional withdraw of Soviet troops” from Afghanistan. Soviet troops were given thirty days to withdraw and when they refused, nations began advocating for the boycotting of the 1980 Olympics to be held that summer in Moscow. Fearful that international politic would trump the idea of friendly competition, the International Olympic Committed tried to mend the situation. As President Jimmy Carter and allies of the United States became loud advocates for boycotting the games, the IOC sent boxer Muhammad Ali on an international tour to plead with nations to not boycott the athletic competition due to political issues.

In the months leading up to the games, news reports focused on the stance of the Soviet Union in Afghanistan and if the United States would follow through on its threat of boycott. In the end, 66 countries boycotted the 1980 Olympic games in Moscow. While some boycotted for reasons unrelated to the Afghan-Soviet War, the United States and its allies refused to send their athletes. In retaliation, the Soviet Union boycotted the 1984 Summer Olympics in Los Angeles. The Afghan-Soviet war officially ended in February 1989. On December 26, 1991, the Soviet Union of Socialist Republic officially dissolved, ending the Cold War.

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