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American History

Mail-Order Brides and the Business of Marriage on the Frontier

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6. Mail-Order Bride Advertisements

6. Mail-Order Bride Advertisements
A collection of vintage newspapers spread out, their pages filled with intriguing classified ads and nostalgic mail-order advertisements. | Photo by Unknown (Unknown) on Wikimedia Commons

Mail-order bride advertisements were carefully worded to attract suitable matches. Women described themselves as “respectable,” “hardworking,” or “of good character,” while men highlighted their land and prospects. Example ads read, “Young lady, 22, seeks honest, industrious husband in the West.” These ads reflected prevailing social values, emphasizing virtue and domestic skills. The language revealed both the hopes and expectations of an era when marriage was seen as a partnership for survival and respectability.

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