Petty Drama on the Sets of People's Favorite Nostalgic TV Shows
Petty Drama on the Sets of People’s Favorite Nostalgic TV Shows

Petty Drama on the Sets of People’s Favorite Nostalgic TV Shows

Larry Holzwarth - August 30, 2022

Petty Drama on the Sets of People’s Favorite Nostalgic TV Shows
There was nothing quite like Mad Men when it first appeared on AMC. AMC

Mad Men had a rift over, of all things, advertising

Mad Men broke new ground for television with its depiction of 1960s Madison Avenue advertising executives and their relationships with coworkers, clients, and family. The program was controversial throughout its run. One reason for the controversy was its depiction of antisemitism in American business and society. Another was the influence of big business, such as the tobacco industry and its domination of television advertising. The program made Jon Hamm a star. It also generated considerable controversy over its depictions of alcohol and tobacco use, explicit harassment in the workplace, stereotyping, and glorification of all of the above. It also depicted the influence of advertising on the everyday lives and habits, and how that influence could be extreme.

Petty Drama on the Sets of People’s Favorite Nostalgic TV Shows
The cast of Mad Men opposed trimming the show’s length in order for AMC to sell more advertising. AMC

After its extremely successful first four seasons, which aired on AMC, Mad Men devolved into a controversy between its producers and stars and the network which had made it a success. The bone of contention was two minutes per episode. AMC wanted each episode shortened by that amount of time, in order that it could sell more advertising while airing its popular show. The action also reduced the cast budget per episode, which the cast opposed. Selling advertising to support a show about advertising was to them unthinkable if it had an adverse effect on their income. Fans were unhappy about the show’s delayed production, flooding social media with their complaints. Mad Men returned in 2012 following a negotiated settlement, with real advertising continuing to support fictional advertising for another three seasons.

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