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Ancient History

How One Pharaoh Turned Egypt Into An Ancient Superpower

9. Religious Legitimacy and Propaganda

9. Religious Legitimacy and Propaganda
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Thutmose III adeptly utilized religion and myth to solidify his authority, presenting himself as both a divine and mortal ruler. He claimed direct descent from the god Amun, intertwining his lineage with the divine, which was a common practice among pharaohs to legitimize their rule. This divine association was reinforced through monumental architecture, such as his extensive contributions to the Temple of Amun at Karnak, where he inscribed records of his military campaigns and divine favor. By intertwining his image with that of the gods, Thutmose III effectively unified state and divine authority, ensuring his reign was perceived as both divinely ordained and politically legitimate. (britannica.com)

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